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首页> 外文期刊>Journal of Agricultural and Resource Economics >Actual Media Reports on GM Foods and Chinese Consumers' Willingness to Pay for GM Soybean Oil
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Actual Media Reports on GM Foods and Chinese Consumers' Willingness to Pay for GM Soybean Oil

机译:关于转基因食品和中国消费者购买转基因大豆油的意愿的实际媒体报道

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摘要

Information has been proven to have significant impacts on consumers' behavior and willingness to pay (WTP). In this study, information on GM soybean oil is given in the form of real-life cases involving GM food. These cases are recorded from actual media reports. Using a hybrid of the double-bounded and payment card elicitation approaches, Chinese consumers' WTP for soybean oil is examined both before and after these cases are presented to them Results indicate that media reports on positive cases do not increase consumers' WTP significantly, while reports on negative cases drastically lower their WTP.
机译:事实证明,信息会对消费者的行为和支付意愿(WTP)产生重大影响。在这项研究中,有关转基因大豆油的信息以涉及转基因食品的真实案例形式提供。这些案例是从实际媒体报道中记录的。结合使用双重诱因和支付卡启发式方法,在向中国消费者展示大豆油的案例之前和之后,他们都检查了中国消费者对大豆油的WTP。负面案例的报告大大降低了他们的WTP。

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