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首页> 外文期刊>Journal of Applied Psychology >Tapping the Grapevine: A Closer Look at Word-of-Mouth as a Recruitment Source
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Tapping the Grapevine: A Closer Look at Word-of-Mouth as a Recruitment Source

机译：挖掘葡萄：仔细研究口碑传播

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摘要

To advance knowledge of word-of-mouth as a company-independent recruitment source, this study draws on conceptualizations of word-of-mouth in the marketing literature. The sample consisted of 612 potential applicants targeted by the Belgian Defense. Consistent with the recipient–source framework, time spent receiving positive word-of-mouth was determined by the traits of the recipient (extraversion and conscientiousness), the characteristics of the source (perceived expertise), and their mutual relationship (tie strength). Only conscientiousness and source expertise were determinants of receiving negative word-of-mouth. In line with the accessibility–diagnosticity model, receiving positive employment information through word-of-mouth early in the recruitment process was positively associated with perceptual (organizational attractiveness) and behavioral outcomes (actual application decisions), beyond potential applicants' exposure to other recruitment sources.
机译：为了提高口碑作为公司独立的招聘来源的知识，本研究借鉴了营销文献中口碑的概念。样本包括比利时国防部针对的612个潜在申请人。与接受者-来源框架一致，花费积极的口碑的时间取决于接受者的特征（外向和尽责），来源的特征（所感知的专业知识）及其相互关系（联系强度）。只有认真的态度和来源的专业知识才是接受负面口碑的决定因素。根据可及性-诊断模型，在招聘过程的早期通过口碑获得积极的就业信息与感知（组织吸引力）和行为结果（实际应用决策）呈正相关，这超出了潜在申请人接受其他招聘的机会资料来源。

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