Customer-Organization Relationships: Development and Test of a Theory of Extended Identities

Richard P. Bagozzi; Massimo Bergami; Gian Luca Marzocchi; Gabriele Morandin

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Customer-Organization Relationships: Development and Test of a Theory of Extended Identities

机译：客户－组织关系：扩展身份理论的发展与检验

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摘要

We develop a theory of personal, relational, and collective identities that links organizations and consumers. Four targets of identity are studied: small friendship groups of aficionados of Ducati motorcycles, virtual communities centered on Ducatis, the Ducati brand, and Ducati the company. The interplay amongst the identities is shown to order affective, cognitive, and evaluative reactions toward each target. Hypotheses are tested on a sample of 210 Ducati aficionados, and implications of these multiple, extended identities for organizations are examined.

机译：我们开发了一种将组织和消费者联系起来的个人，关系和集体身份的理论。研究了四个身份目标：杜卡迪摩托车爱好者的小型友谊团体，以杜卡迪斯为中心的虚拟社区，杜卡迪品牌和杜卡迪公司。身份之间的相互作用显示出对每个目标的情感，认知和评估反应有序。对210名杜卡迪狂热者的样本进行了假设检验，并检验了这些多重扩展身份对组织的影响。

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《Journal of Applied Psychology》 |2012年第1期|共14页
作者
Richard P. Bagozzi; Massimo Bergami; Gian Luca Marzocchi; Gabriele Morandin;
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正文语种 eng
中图分类应用心理学;
关键词
personal identity; relational identity; collective identity; multiple and extended identities; organization-stakeholder relationships;

机译：个人身份;关系身份;集体身份;多重和扩展身份;组织与利益相关者的关系;

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1. Customer-Organization Relationships: Development and Test of a Theory of Extended Identities [J] . Richard P. Bagozzi, Massimo Bergami, Gian Luca Marzocchi, Journal of Applied Psychology . 2012,第1期

机译：客户－组织关系：扩展身份理论的发展与检验
2. Development of a novel forensic STR multiplex for ancestry analysis and extended identity testing [J] . PhillipsC., Fernandez-FormosoL., Gelabert-BesadaM., Electrophoresis: The Official Journal of the International Electrophoresis Society . 2013,第8期

机译：开发用于谱系分析和扩展身份测试的新型法医STR多重技术
3. Interventions as tests of family systems theories: marital and family relationships in children's development and psychopathology. [J] . Cowan PA, Cowan CP Development and psychopathology . 2002,第4期

机译：作为家庭系统理论的测试：儿童发展和精神病理学中的婚姻和家庭关系的干预措施。
4. Testing complex temporal relationships involving multiple granularities and its application to data mining (extended abstract) [C] . Claudio Bettini, X. Sean Wang, Sushil Jajodia ACM SIGACT-SIGMOD-SIGART symposium on Principles of database systems . 1996

机译：测试涉及多个粒度的复杂时间关系及其在数据挖掘中的应用（扩展摘要）
5. Extending identity theory: Parenting and identity formation in human-animal relationships. [D] . Laurent-Simpson, Andrea. 2016

机译：扩展身份理论：人与动物关系中的父母教养和身份形成。
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Customer-Organization Relationships: Development and Test of a Theory of Extended Identities

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