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首页> 外文期刊>Journal of Applied Psychology >Social Media: A Contextual Framework to Guide Research and Practice
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Social Media: A Contextual Framework to Guide Research and Practice

机译：社交媒体：指导研究和实践的上下文框架

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摘要

Social media are a broad collection of digital platforms that have radically changed the way people interact and communicate. However, we argue that social media are not simply a technology but actually represent a context that differs in important ways from traditional (e.g., face-to-face) and other digital (e.g., email) ways of interacting and communicating. As a result, social media is a relatively unexamined type of context that may affect the cognition, affect, and behavior of individuals within organizations. We propose a contextual framework that identifies the discrete and ambient stimuli that distinguish social media contexts from digital communication media (e.g., email) and physical (e.g., face-to-face) contexts. We then use this contextual framework to demonstrate how it changes more person-centered theories of organizational behavior (e.g., social exchange, social contagion, and social network theories). These theoretical insights are also used to identify a number of practical implications for individuals and organizations. This study's major contribution is creating a theoretical understanding of social media features so that future research may proceed in a theory-based, rather than platform-based, manner. Overall, we intend for this article to stimulate and broadly shape the direction of research on this ubiquitous, but poorly understood, phenomenon.
机译：社交媒体是广泛的数字平台集合，这些数字平台从根本上改变了人们的交互和交流方式。但是，我们认为社交媒体不仅是一种技术，而且实际上代表的上下文与重要的方式（与传统的（例如，面对面）和其他数字方式（例如，电子邮件）进行交互和交流）有所不同。结果，社交媒体是一种相对未经审查的情境，可能会影响组织内个人的认知，影响和行为。我们提出了一种语境框架，该语境框架标识了区分社交媒体语境与数字通信媒体（如电子邮件）和物理（如面对面）语境的离散和环境刺激。然后，我们使用此上下文框架来说明它如何改变以人为本的组织行为理论（例如，社会交流，社会传染和社会网络理论）。这些理论见解还用于确定对个人和组织的许多实际意义。这项研究的主要贡献是建立了对社交媒体功能的理论理解，以便将来的研究可以以基于理论的方式而不是基于平台的方式进行。总体而言，我们打算通过这篇文章来激发并大致塑造这一普遍存在但知之甚少的现象的研究方向。

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