Corporate brands and corporate marketing: Emerging trends in the big five eco-system

John M.T. Balmer; Russell Abratt; Nicola Kleyn

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Corporate brands and corporate marketing: Emerging trends in the big five eco-system

机译：企业品牌和企业营销：五大生态系统中的新兴趋势

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Drawing on the final reflections made at the seventeenth International Corporate Identity Group Symposium (2014) at Cape Town Business School, five trends emerged from the diverse papers delivered at the symposium: assimilation, bifurcation, contextualisation, definitions and ethics. These trends reflect the richness as well as the complexity of the broad corporate marketing and corporate brand fields. This commentary also provides short overviews of the six articles comprising this special edition of the Journal of Brand Management.

机译：借鉴在开普敦商学院举行的第十七届国际企业形象小组研讨会（2014年）上的最终思考，研讨会上发表的各种论文提出了五个趋势：同化，分歧，语境化，定义和道德规范。这些趋势反映了广泛的公司营销和公司品牌领域的丰富性和复杂性。该评论还简要概述了构成本期《品牌管理杂志》的六篇文章。

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《Journal of Brand Management》 |2016年第1期|共5页
作者
John M.T. Balmer; Russell Abratt; Nicola Kleyn;
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正文语种 eng
中图分类工业技术现状与发展;
关键词
corporate branding; corporate marketing;

机译：企业品牌;企业营销;

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专利

1. Corporate brands and corporate marketing: Emerging trends in the big five eco-system [J] . John M.T. Balmer, Russell Abratt, Nicola Kleyn Journal of Brand Management . 2016,第1期

机译：企业品牌和企业营销：五大生态系统中的新兴趋势
2. Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship [J] . Balmer John M. T. European journal of marketing . 2017,第9a10期

机译：企业品牌，企业传承，企业形象和企业营销奖学金的进步
3. Corporate heritage brand management: Corporate heritage brands versus contemporary corporate brands [J] . Holly Cooper, Bill Merrilees, Dale Miller Journal of Brand Management . 2015,第5期

机译：企业文化遗产品牌管理：企业文化遗产品牌与当代企业文化品牌
4. Corporate Brand Cube: Building Strong Corporate Brands [C] . An Shi, Gao Liang, Wang Jian . 2006

机译：企业品牌多维数据集：建立强大的企业品牌
5. Building corporate retail brands. Facilitators and inhibitors of corporate brand building in retail SMEs [D] . O'Callaghan, Edmund. 2012

机译：建立企业零售品牌。零售中小型企业品牌建设的促进者和阻碍者
6. Threshold effect of government subsidy corporate social responsibility and brand value using the data of China’s top 500 most valuable brands [O] . Yongzhi Qi, Yuchen Chai, Yifan Jiang 2021

机译：使用中国500强最有价值品牌数据的政府补贴企业社会责任和品牌价值的阈值效应
7. Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship [O] . John M.T. Balmer 2017

机译：企业品牌，企业遗产，企业形象和企业营销奖学金的进展

Corporate brands and corporate marketing: Emerging trends in the big five eco-system

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