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The Adam Smith of Supply Chain Management

机译：供应链管理的亚当·史密斯

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In January of 1915, Harvard University Press first published a 119-page business book covered in modest maroon cloth. Its thirty-eight-year-old author, Arch Wilkinson Shaw, was a former office supply company owner and ardent student of "scientific" business management. Three years earlier, the Dean of the Harvard Faculty of Commerce had hired Shaw to help teach business policy, reorganize curriculum, and start the school's Bureau of Business Research. The result, Some Problems in Market Distribution, would prove the world's first supply chain management textbook. "The most pressing problem of the business man today, "Shaw wrote," Is systematically to study distribution," by which he meant both physically supplying a product and creating demand for it among consumers via marketing.'Demand creation was advertising and sales," says Bud La Londe, professor emeritus of logistics at Ohio State University. "Physical supply was figuring out how to get it there."
机译：1915年1月，哈佛大学出版社首次出版了119页的商业书籍，封面上用淡褐色的布料遮盖。它的38岁作家Arch Wilkinson Shaw是前办公用品公司的老板，并且是“科学”业务管理的热心学生。三年前，哈佛大学商学院院长聘请了邵氏（Shaw）帮助教授商业政策，重组课程并创办了该校的商业研究局。结果，《市场分配中的一些问题》将证明世界上第一本供应链管理教科书。 “萧伯纳写道：“当今商人最紧迫的问题是系统地研究分销，”他的意思是既要实际提供产品，又要通过市场营销在消费者中创造需求。“需求创造是广告和销售，俄亥俄州立大学物流学名誉教授Bud La Londe说，“物理供应正在弄清楚如何将其运到那里。”

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