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首页> 外文期刊>Journal of community & applied social psychology >The Use of Social Psychology in Rural Development? Two Readings of Rural Business Owners' Values
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The Use of Social Psychology in Rural Development? Two Readings of Rural Business Owners' Values

机译：社会心理学在农村发展中的运用？对农村企业主价值观的两种解读

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Rural development refers to diverse attempts being made to address the problems of rural communities. In Finland, rural development leans heavily on entrepreneurship and small business development. Rural development processes have a strong social psychological component that entails that psychological knowledge is crucial for rural development agents. Nevertheless, psychological knowledge has also been criticised for simplifying highly complex development processes and overstating the role of internal psychological factors. In this paper, we argue that, regarding the relevance and utility of psychological knowledge, the question is not only how extensively different factors are taken into account but also how knowledge about psychological factors is read and interpreted. In this paper, we focus on Finnish rural business owners' values and demonstrate that value survey data can be read from two different social psychological perspectives: those of substantialism and relationalism. Although data and the conducted analyses are kept constant, the two readings produce differing types of knowledge of rural business owners' values; one reveals what business owners 'truly' are like and the other informs how to best communicate with business owners. Both readings are potentially useful for rural development work. Copyright (C) 2016 John Wiley & Sons, Ltd.
机译：农村发展是指为解决农村社区问题而进行的各种尝试。在芬兰，农村发展在很大程度上取决于企业家精神和小企业发展。农村发展过程具有强大的社会心理成分，这意味着心理知识对于农村发展主体至关重要。尽管如此，心理学知识也因简化高度复杂的开发过程和夸大内部心理因素的作用而受到批评。在本文中，我们认为，关于心理知识的相关性和实用性，问题不仅在于如何广泛考虑不同的因素，还在于如何阅读和解释有关心理因素的知识。在本文中，我们重点研究芬兰农村企业主的价值观，并证明可以从两种不同的社会心理学视角读取价值调查数据：实质主义和关系主义。尽管数据和进行的分析保持不变，但这两种读数对农村企业主的价值产生了不同的认识。一个揭示了企业主“真实”的模样，另一个则揭示了如何与企业主进行最佳沟通。两种读数都可能对农村发展工作有用。版权所有（C）2016 John Wiley＆Sons，Ltd.

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