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首页> 外文期刊>Journal of Enterprise Information Management >Antecedents of continuance intentions towards e-shopping: the case of Saudi Arabia
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Antecedents of continuance intentions towards e-shopping: the case of Saudi Arabia

机译：继续进行电子购物的意图的先例：沙特阿拉伯的情况

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Purpose - The purpose of this study is to clarify the theoretical problem and identify factors that could explain the level of continuance intentions towards e-shopping. It aims to propose a revised technology acceptance model that integrates expectation confirmation theory to measure age differences with regard to continuance intentions towards e-shopping in Saudi Arabia. Design/methodology/approach - The sample (n = 465) consists of 68.8 per cent women and 31.4 per cent men, 348 younger than 35 years old and 117 older than 35. A structural equation model confirms model fit. The model explains 65 per cent of the intention to continue shopping online. Findings - Perceived usefulness, enjoyment, and subjective norms are determinants of online shopping continuance. The structural weights are mostly equivalent between the young and old groups, but the regression path from subjective norms to perceived usefulness is not invariant, with that relationship being stronger for the younger respondents. Research limitations/implications - The research findings imply that usefulness and subjective norm contribute to continuance intentions to some extent, but it is enjoyment that leads to a higher level of continuance intentions. Online strategies cannot ignore either the direct or the indirect effects on continuance intentions in Saudi Arabia. Originality/value - The paper adds to the understudied area of online shopping continuance intentions in the Arab World in general, and Saudi Arabia in particular, by examining the effects of usefulness, enjoyment, and subjective norms on continuance intentions.
机译：目的-这项研究的目的是澄清理论问题并确定可以解释电子购物持续意图水平的因素。其目的是提出一种修订后的技术接受模型，该模型结合了期望确认理论，以衡量在沙特阿拉伯进行电子购物的持续意愿方面的年龄差异。设计/方法/方法-样本（n = 465）由68.8％的女性和31.4％的男性，348岁以下的35岁和117岁以上的35岁组成。结构方程模型确定了模型的合适性。该模型解释了65％的打算继续在线购物的意图。结果-感知的有用性，享受性和主观规范是在线购物持续性的决定因素。年轻人和老年人之间的结构权重基本相同，但是从主观规范到感知有用性的回归路径并不是不变的，对于年轻的受访者而言，这种关系更为牢固。研究的局限性/含意-研究发现暗示有用性和主观规范在某种程度上有助于延续意图，但正是享受带来了更高水平的延续意图。在线策略不能忽略对沙特阿拉伯持续意愿的直接或间接影响。独创性/价值-通过研究有用性，享受性和主观规范对持续性意图的影响，本文将整个阿拉伯世界（尤其是沙特阿拉伯）的在线购物持续性意图领域纳入研究范围。

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