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首页> 外文期刊>Journal of Enterprise Information Management >Critical design and evaluation factors of mobile business models - 'Road block' eradicators for mobile networks operators
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Critical design and evaluation factors of mobile business models - 'Road block' eradicators for mobile networks operators

机译：移动业务模型的关键设计和评估因素-移动网络运营商的“路障”消除器

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Purpose - The purpose of this paper is to define critical design and evaluation factors of business models (BM) for mobile network operators (MNOs) in general, and more specifically for mobile data services. Design/methodology/approach - This paper follows a qualitative approach. Aiming to identify critical design factors for mobile BMs, this research, as a part of larger research, examines three real-life cases related to mobile data service BM design and engineering. These cases are Orange Business Services (OBS); Apple's iPhone services and applications, and NTT DoCoMo's i-mode service. Findings - In this paper, the authors provide a framework for designing and developing Market- Aligned, Cohesive, Dynamic, Explicit, and Unique BMs with Fitting Network-Mode, which, if adopted by MNOs, would ensure their long-term success by improving the sustainability and innovation capabilities of their BMs. These critical design factors address different spheres of the mobile business: "Cohesion" and "Explicitness" are operator-oriented, whereas "Market-Alignment," "Dynamicity," "Uniqueness," and "Fitting Network-Mode" are industry-oriented. Research limitations/implications - Although the paper provides in-depth analysis of three case studies in the context of mobile telecommunications, the authors cannot claim that the developed framework can be generalized to all services in the mobile telecommunications industry. Further validation through empirical testing is preferred and this could be done in future research. Practical implications - The developed framework is of value to MNOs as it provides them with a holistic approach for designing and also evaluating successful BMs over time. This is because the developed framework defines critical design factors for BMs in the contexts of their environments. Originality/value - The domain of BMs is still emerging within the field of information systems. The majority of prior studies either tackled the issue of BM definition or provided taxonomies and classifications of this concept. The originality of this paper comes from the fact that it takes further steps in developing the concept by providing a comprehensive framework which encapsulates critical design and evaluation factors of mobile BMs.
机译：目的-本文的目的是为移动网络运营商（MNO）定义总体业务模型（BM）的关键设计和评估因素，尤其是针对移动数据服务。设计/方法/方法-本文采用定性方法。为了确定移动BM的关键设计因素，作为较大研究的一部分，本研究研究了三个与移动数据服务BM设计和工程有关的实际案例。这些案例是Orange Business Services（OBS）;苹果的iPhone服务和应用程序，以及NTT DoCoMo的i-mode服务。调查结果-在本文中，作者提供了一个框架，用于设计和开发具有拟合网络模式的市场定位，内聚，动态，显式和唯一BM，如果MNO采纳，它将通过改进来确保其长期成功BM的可持续性和创新能力。这些关键的设计因素涉及移动业务的不同领域：“凝聚力”和“显性”是面向运营商的，而“市场一致”，“动态性”，“唯一性”和“适合网络模式”是面向行业的。 。研究的局限性/意义-尽管本文对移动电信方面的三个案例进行了深入分析，但作者不能断言所开发的框架可以推广到移动电信行业的所有服务中。最好通过经验测试进行进一步验证，这可以在将来的研究中完成。实际意义-所开发的框架对MNO有价值，因为它为MNO提供了一种整体方法来设计和评估一段时间内成功的BM。这是因为开发的框架在其环境中为BM定义了关键的设计因素。创意/价值-BM的领域仍在信息系统领域内兴起。大多数先前的研究要么解决了BM定义问题，要么提供了该概念的分类法和分类。本文的独创性来自以下事实：它通过提供一个涵盖了移动BM的关键设计和评估因素的综合框架，进一步发展了这一概念。

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