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A customer needs motivated conceptual design methodology for product portfolio planning

机译：客户需求动机的概念设计方法进行产品组合计划

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Platform design strategy is an important topic in modern product development, particularly in the context of global markets that demand customised or region-specific differentiation of products. However, current methods do not fully address platform definition with respect to customer needs. Customer satisfaction is key for survival and it is crucial that the customer is used to plan different variants of a product. This article explores the utility of high-level customer needs as a direct means to define the product's base platform and differentiating modules. Our approach is to outline platform and differentiating modules during the conceptual design stage of product development and to plan a product portfolio before any embodiment design occurs. Modern design tools such as functional modelling and modular heuristics are used in this approach. On the basis of empirical studies, a customer-need-motivated conceptual design method for product portfolio planning is proposed. The developed method is validated by applying the technique to existing products and by comparing the results against known product platforms. Finally, the method is applied to a new product to generate conceptual designs of product variants.
机译：平台设计策略是现代产品开发中的重要主题，尤其是在需要定制产品或特定地区产品差异的全球市场的背景下。但是，当前的方法不能完全满足客户需求的平台定义。客户满意度是生存的关键，至关重要的是要让客户计划不同的产品型号。本文探讨了高级客户需求的实用工具，将其作为定义产品的基本平台和差异化模块的直接方法。我们的方法是在产品开发的概念设计阶段概述平台和差异化模块，并在任何实施方案设计发生之前计划产品组合。这种方法使用了诸如功能建模和模块化启发法之类的现代设计工具。在实证研究的基础上，提出了一种针对客户需求的产品组合计划的概念设计方法。通过将该技术应用于现有产品并将结果与​​已知产品平台进行比较，可以验证所开发的方法。最后，将该方法应用于新产品以生成产品变体的概念设计。

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