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An Analysis of Emotion Space of Bra by Kansei Engineering Methodology

机译:用Kansei工程学方法分析文胸的情感空间

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In this study, the technique of Kansei engineering was used to assess the emotion space of bra. Sixty styles of Wacoal high-quality bra were regarded as stimuli. Fifteen pairs of adjectives and four pairs of phases on color, pattern, style, preference were selected to prepare the questionnaire according to the Semantic Differential method: "modern-classical", "vulgar-noble", "charming-charmless", "intellectual-rustic", "painted-refreshing", "active-serious", "restrained-inflated", "luxury-frugal", "lovely-unlovely", "personality-popular", "cumbersome-simple", "sweet-not sweet", "romantic-actual", "mature-naive", "sexy-not sexy", "good color-bad color", "good pattern-bad pattern", "good style-bad style", and "like-dislike" . Five scales were set for each pair of phase. The survey was conducted among the undergraduate college students from Xi. an Polytechnic University. The data from the survey were analyzed using factor analysis and cluster analysis. Four factors were extracted and labeled as "personality", "age", "taste", "fashion". The results also indicated that color was the most important factor when designing a bra, especially the base color of the bra, which decided the basic emotion of the bra.
机译:在这项研究中,使用Kansei工程技术来评估胸罩的情感空间。华歌尔60款优质文胸被视为刺激。根据语义差异方法,选择了十五对形容词和四个颜色,图案,风格,偏好相对来制作问卷:“现代古典”,“庸俗”,“迷人”,“智力” -质朴”,“绘画刷新”,“活跃认真”,“拘束膨胀”,“奢侈节俭”,“可爱可爱”,“个性受欢迎”,“笨拙简单”,“甜而不辣”甜”,“浪漫浪漫”,“天真成熟”,“性感而不性感”,“色彩差的好颜色”,“图案差的好图案”,“样式差的好样式”和“喜欢”不喜欢”。每对阶段都设置了五个等级。这项调查是在习近平的本科生中进行的。一所理工大学。使用因子分析和聚类分析对调查数据进行了分析。提取了四个因素并将其标记为“个性”,“年龄”,“口味”,“时尚”。结果还表明,颜色是设计胸罩时最重要的因素,尤其是胸罩的基础颜色决定了胸罩的基本情感。

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