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首页> 外文期刊>Journal of health communication >Cancer talk on twitter: Community structure and information sources in breast and prostate cancer social networks
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Cancer talk on twitter: Community structure and information sources in breast and prostate cancer social networks

机译：Twitter上的癌症演讲：乳腺癌和前列腺癌社交网络中的社区结构和信息来源

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This study suggests taking a social networks theoretical approach to predict and explain patterns of information exchange among Twitter prostate and breast cancer communities. The authors collected profiles and following relationship data about users who posted messages about either cancer over 1 composite week. Using social network analysis, the authors identified the main clusters of interconnected users and their most followed hubs (i.e., information sources sought). Findings suggest that users who populated the persistent-across-time core cancer communities created dense clusters, an indication of taking advantage of the technology to form relationships with one another in ways that traditional one-to-many communication technologies cannot support. The major information sources sought were very specific to the community health interest and were grassroots oriented (e.g., a blog about prostate cancer treatments). Accounts associated with health organizations and news media, despite their focus on health, did not play a role in these core health communities. Methodological and practical implications for researchers and health campaigners are discussed.
机译：这项研究建议采用社交网络理论方法来预测和解释Twitter前列腺癌和乳腺癌社区之间的信息交换模式。作者收集了关于在1个合成周内发布有关任一癌症的消息的用户的个人资料和后续关系数据。使用社交网络分析，作者确定了相互关联的用户及其跟随最多的中心的主要集群（即，寻求的信息源）。研究结果表明，遍布持久性核心癌症社区的用户创建了密集的集群，这表明利用该技术以传统的一对多通信技术无法支持的方式彼此建立联系。寻求的主要信息来源是针对社区健康的非常特定的信息，并且是面向基层的（例如，有关前列腺癌治疗的博客）。与卫生组织和新闻媒体有关的账目，尽管着重于健康，但并未在这些核心卫生社区中发挥作用。讨论了对研究人员和健康运动家的方法论和实践意义。

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