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首页> 外文期刊>Journal of health communication >Dissemination of Go Sun Smart in Outdoor Recreation: Effect of Program Exposure on Sun Protection of Guests at High-Altitude Ski Areas
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Dissemination of Go Sun Smart in Outdoor Recreation: Effect of Program Exposure on Sun Protection of Guests at High-Altitude Ski Areas

机译：Go Sun Smart在户外娱乐中的传播：程序暴露对高海拔滑雪区客人防晒的影响

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摘要

Go Sun Smart is a theory-based health communication program designed to influence sun-protection behaviors of employees and guests at high-altitude ski areas to reduce skin cancer risk. The effects of Go Sun Smart, in a Phase IV dissemination randomized posttest-only trial, on sun-protection behaviors of ski area guests are reported. Program use was assessed by on-site observation and guest message exposure, and sun protection was measured in intercept surveys at ski areas. Dissemination strategy—enhanced versus basic—was not significantly related to sun safety practices. Additional analyses examined the relation between message exposure and guests' sun safety practices. Ski areas displaying at least 6 Go Sun Smart materials in guest-only areas and 9 Go Sun Smart materials throughout the area increased guests' message exposure. Higher message exposure within the high-use ski areas was associated with improved sun protection by guests but not within the low-use ski areas. The authors underscore the importance of program implementation and message exposure on the success of evidence-based health communication efforts applied industrywide.
机译：Go Sun Smart是一项基于理论的健康交流计划，旨在影响高海拔滑雪区员工和客人的防晒行为，以减少皮肤癌的风险。据报道，Go Sun Smart在一项IV期传播随机后测试验中对滑雪区客人的防晒行为产生了影响。通过现场观察和来宾消息曝光来评估程序的使用，并在滑雪场的拦截调查中测量防晒效果。传播策略（相对于基本策略而言）与太阳安全实践没有显着关系。其他分析检查了信息暴露与客人的太阳安全习惯之间的关系。滑雪区域在仅来宾区显示至少6个Go Sun Smart资料，在整个区域显示9个Go Sun Smart资料，增加了客人的信息曝光度。高使用率滑雪区域内较高的信息曝光率与客人改善的防晒效果有关，但低使用率滑雪区域内则没有。作者强调了计划实施和消息公开对于在整个行业应用基于证据的健康交流工作取得成功的重要性。

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