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首页> 外文期刊>Journal of health communication >Victor and Erika Webnovela: An Innovative Generation @ Audience Engagement Strategy for Prevention
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Victor and Erika Webnovela: An Innovative Generation @ Audience Engagement Strategy for Prevention

机译：Victor和Erika Webnovela：创新一代@预防的受众参与策略

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摘要

Entertainment-education (E-E) approaches for young audiences continue to evolve in order to keep stride with younger generations' affinity for technology. E-E and novelas have been used with a wide variety of audiences in the United States, in particular hard-to-reach Latino populations, and have demonstrated effectiveness in disseminating culturally relevant prevention information for a wide variety of health-related risk factors and behaviors. This study discusses the formative research and active engagement of Latino youth living in Langley Park, Maryland, for the development and filming of an innovative 6-episode webnovela titled Victor and Erika (V&E). V&E is part of a larger branding strategy of the Adelante Positive Youth Development intervention that seeks to prevent substance abuse, sexual risk, and interpersonal violence among Latino youth; V&E is also an intervention component. The V&E webnovela is a dramatic portrayal of the lives of 2 immigrant Latino teenagers that also disseminates risk prevention messages. The storyline represents the turning the corner (to a better life) theme that underlies the Adelante intervention brand. Formative research was conducted for character development (n=20) and creative development of the episodes (n=14). Results of the formative research showed that youth recommended inclusion of the following topics in V&E episodes: sex, unintended pregnancy, fidelity, trust, family dynamics, immigration status, violence, school dropout, respect, home life, and poverty. Detailed character and episode descriptions are provided, and the implications of using the V&E series as a tool for in-person and online engagement of youth and the dissemination of prevention messages are also discussed.
机译：青年观众的娱乐教育（E-E）方法不断发展，以保持年轻一代对技术的亲和力。 E-E和中篇小说已在美国得到了广泛的听众，特别是难以到达的拉丁裔人群，并且在传播与文化有关的预防信息方面，对于与健康相关的各种危险因素和行为，已证明是有效的。这项研究讨论了居住在马里兰州兰利公园的拉丁美洲裔青年的形成研究和积极参与，以开发和拍摄名为Victor and Erika（V＆E）的创新性6集网络小说。 V＆E是阿德兰特青少年积极发展计划更大品牌战略的一部分，该战略旨在防止拉丁裔青少年滥用药物，性风险和人际暴力。 V＆E也是干预的组成部分。 V＆E网络小说生动地描绘了两名拉丁美洲移民的生活，并传播了预防风险的信息。故事情节代表了Adelante干预品牌背后的转折（走向美好生活）主题。为角色发展（n = 20）和情节的创造性发展（n = 14）进行了形成性研究。形成性研究的结果表明，青年建议在V＆E事件中包括以下主题：性别，意外怀孕，忠诚，信任，家庭动态，移民身份，暴力，辍学，尊重，家庭生活和贫穷。提供了详细的角色和情节描述，还讨论了使用V＆E系列作为青少年亲自和在线参与以及传播预防信息的工具的含义。

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