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首页> 外文期刊>Journal of health communication >Communicating About Cancer Through Facebook: A Qualitative Analysis of a Breast Cancer Awareness Page
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Communicating About Cancer Through Facebook: A Qualitative Analysis of a Breast Cancer Awareness Page

机译：通过Facebook交流有关癌症的信息：对乳腺癌意识页面的定性分析

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Social media channels are increasingly being used for health communication and promotion. Social networking sites such as Facebook have become popular platforms for organizations to communicate health messages and encourage user participation around health topics. While the evaluation of social media's effectiveness in health promotion is beginning to emerge in the literature, few studies have examined actual interactions and user behaviors on Facebook Pages hosted by health organizations. The authors present a qualitative case study of a popular Facebook Page from a nonprofit organization devoted to raising awareness about breast cancer. With the goal of identifying the functions and uses of the Page, our study analyzes the content of Wall posts during Breast Cancer Awareness Month, October 2010. Common themes and characteristics are identified, including open mic communication, scarcity of health information, the commodification of breast cancer, unpredictable locations of conversation, and the use of gendered images and language. The findings have potential implications for health promotion efforts using social media platforms.
机译：社交媒体渠道越来越多地用于健康交流和促进。诸如Facebook之类的社交网站已成为组织交流健康消息并鼓励用户围绕健康主题参与的流行平台。尽管社会媒体对健康促进有效性的评估已开始出现在文献中，但很少有研究检查健康组织在Facebook Pages上的实际互动和用户行为。作者从非营利组织致力于提高对乳腺癌的认识的流行Facebook页面的定性案例研究。为了确定该页面的功能和用途，我们的研究分析了2010年10月乳腺癌宣传月期间墙上帖子的内容。确定了常见的主题和特征，包括开放的麦克风交流，健康信息的匮乏，卫生服务的商品化。乳腺癌，无法预测的谈话地点以及使用性别图像和语言。研究结果对使用社交媒体平台促进健康的努力具有潜在的影响。

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