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首页> 外文期刊>Journal of health communication >Who do we reach? campaign evaluation of find thirty every day? Using awareness profiles in a western australian cohort
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Who do we reach? campaign evaluation of find thirty every day? Using awareness profiles in a western australian cohort

机译：我们可以联系谁？运动评估每天找到三十个？在西澳大利亚州队列中使用意识档案

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Mass media campaigns are part of a comprehensive, population-based approach to communicate physical activity behavior change. Campaign awareness is the most frequently reported, short-term comparable measure of campaign effectiveness. Most mass media campaigns report those who were aware with those who are unaware of campaigns. Few campaigns follow awareness in the same respondent, over time, during a mass media campaign to track different patterns of awareness or awareness profiles - "never," "early," "late," or "always" - that may emerge. Using awareness profiles, the authors (a) address any demographic differences between groups and (b) assess changes in physical activity. Find Thirty every day? was a populationwide mass media campaign delivered in Western Australia. The cohort comprised 405 participants, who completed periodic telephone interviews over 2 years. Almost one third (30.4%) were "never aware" of the campaign. More than one third recalled the campaign at one or more time points - "early aware." Ten percent became aware at Time 2 and stayed aware of the campaign across the remaining time. Examining within and across the awareness profiles, only gender was significant. This article provides an approach to profiling awareness, whereby people cycle in and out and few people are "always aware" over a 2-year period. It presents possible implications and considerations for future campaign planners interested in establishing and maintaining campaign awareness with adult populations.
机译：大众媒体运动是一种全面的，基于人群的方法的一部分，以交流身体活动的行为变化。运动意识是最常报告的，短期可比的运动效果度量。大多数大众媒体活动报道的是那些意识到这一点的人和那些不知道这些运动的人。随着时间的推移，很少有活动会在大规模媒体活动中追踪同一受访者的意识，以追踪可能出现的不同模式的意识或意识形态-“从不”，“早期”，“晚期”或“总是”。作者使用意识档案，（a）解决群体之间的任何人口统计学差异，（b）评估身体活动的变化。每天找到三十？是在西澳大利亚州开展的全民传播媒体活动。该队列包括405名参与者，他们在2年内完成了定期电话采访。几乎三分之一（30.4％）的人“从未意识到”这一运动。超过三分之一的人在一个或多个时间点撤回了战役-“提前意识到”。 10％的人在时间2意识到了这一点，并在剩下的时间内保持对广告系列的了解。在意识配置文件内部和之间进行检查时，只有性别是重要的。本文提供了一种分析意识的方法，即人们在两年内循环进出，很少有人“总是意识”。它为将来的运动计划制定者提出了可能的影响和考虑，他们有兴趣在成人人群中建立和维护运动意识。

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