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首页> 外文期刊>Journal of health communication >Dissemination 2.0: closing the gap between knowledge and practice with new media and marketing.
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Dissemination 2.0: closing the gap between knowledge and practice with new media and marketing.

机译：传播2.0：通过新媒体和营销来弥合知识与实践之间的鸿沟。

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摘要

Despite substantial investments in public health and clinical research at the national level, and significant advancements in these areas of science, few evidence-based programs and services are rapidly implemented in health care or public health practice as a result of failures of dissemination. A significant gap in current processes to disseminate and implement effective programs relates to the lack of systems and infrastructure to facilitate distribution of scientific research products to potential end users, including clinicians and other practitioners. In this article, the authors assert that Web 2.0 technologies can be leveraged to enhance dissemination efforts and increase the implementation of evidence-based programs and services in everyday practice. The authors describe the research-to-practice delivery process and highlight gaps in the supply chain necessary to translate research findings into evidence-based practice. The authors critically evaluate the 4 most prominent strategies currently used to promote dissemination and implementation of research evidence in practice, and they detail how each can be improved by leveraging Web 2.0 technologies to enhance dissemination of research evidence. Last, the authors provide examples and suggestions for capitalizing on Web 2.0 technologies to enhance dissemination efforts and ensure that evidence-based research products reach intended end users and are implemented in clinical practice.
机译：尽管在国家一级对公共卫生和临床研究进行了大量投资，并且在这些科学领域取得了重大进展，但由于传播失败，很少有基于证据的计划和服务在卫生保健或公共卫生实践中得到快速实施。当前传播和实施有效计划的程序中存在巨大差距，这与缺乏系统和基础设施来促进向潜在的最终用户（包括临床医生和其他从业人员）分发科研产品有关。在本文中，作者断言可以利用Web 2.0技术来增强传播工作，并增加日常实践中基于证据的程序和服务的实现。作者描述了从研究到实践的交付过程，并强调了将研究成果转化为基于证据的实践所必需的供应链中的空白。作者严格评估了目前在实践中用于促进研究证据的传播和实施的4种最杰出的策略，他们详细介绍了如何利用Web 2.0技术来增强研究证据的传播来改进每种策略。最后，作者提供了一些实例和建议，以利用Web 2.0技术来加强传播工作，并确保基于证据的研究产品能够到达预期的最终用户并在临床实践中得到实施。

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