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首页> 外文期刊>Journal of health communication >Threading the needle in health-risk communication: Increasing vulnerability salience while promoting self-worth
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Threading the needle in health-risk communication: Increasing vulnerability salience while promoting self-worth

机译：健康风险沟通中的关键：提高脆弱性显着性，同时提升自我价值

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Health interventions often draw attention to the risks associated with unhealthy choice but in the process produce a boomerang effect such that those targeted become more committed to risky behavior. In 2 studies designed to promote condom use among sexually active college students, the authors document strategies for highlighting risk while promoting healthy choices. Study 1 demonstrated that optimistic perceptions regarding the likelihood of contracting sexually transmitted diseases (STDs) can be counteracted by drawing attention to the emotional consequences of contracting STDs, instead of its likelihood. Rather than promoting condom use, however, this procedure generated a boomerang effect: It decreased commitment to using condoms, especially among high self-esteem individuals. Study 2 showed that this unwanted effect could be reversed when emotional vulnerability was paired with a self-affirmation. This finding suggests that there can be benefits to adding threatening content to health interventions, provided that the message also contains elements designed to protect feelings of self-worth.
机译：健康干预措施通常会引起人们对与不健康选择相关的风险的关注，但在此过程中会产生飞旋镖效应，从而使目标人群更加致力于危险行为。在旨在促进性活跃的大学生中使用安全套的两项研究中，作者记录了在促进健康选择的同时强调风险的策略。研究1表明，通过引起对感染性传播疾病（STDs）的情感后果的关注，而不是对感染性传播疾病（STDs）的可能性的乐观看法，可以抵消这种乐观的看法。但是，此程序并没有促进使用避孕套，而是产生了回旋镖效果：它降低了使用避孕套的决心，特别是在自尊心高的人群中。研究2表明，当情绪脆弱性与自我肯定相结合时，这种不良影响可以逆转。该发现表明，向健康干预措施添加威胁性内容可能会有好处，前提是该消息还包含旨在保护自我价值感的元素。

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