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Assigning economic value to people results in dehumanization brain response

机译:为人们分配经济价值会导致人性化的大脑反应

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For a profit-maximizing rational agent, labor markets present a paradox: Economic contexts encourage exploitation of commodities whereas social contexts discourage exploitation of people and instead promote empathic responding and moral protection. This may result in irrational behavior. Perhaps rational agents reduce spontaneous social- cognitive responses to successfully maximize profits in a labor market. We tested this hypothesis by creating a labor market-an economic market where people serve as commodities. fMRI participants initially purchased players from a timeestimation skill labor market, then revalued these players based on performance in an attempt to maximize profit. Despite implementing a variety of purchasing strategies, we find that participants initially reduce activity in social cognition brain regions when viewing purchased players-an initial reduction consistent with a dehumanized brain response-that predicts later revaluation of purchased labor market players. However, traditional valuation regions in medial orbito-frontal cortex (MOFC) predict nonpurchased players' revaluation. These results suggest valuation and social cognition brain regions independently guide revaluation processes when people are treated like commodities.
机译:对于使利润最大化的理性主体,劳动力市场提出了一个悖论:经济环境鼓励对商品的剥削,而社会环境则抑制对人的剥削,而是促进了移情反应和道德保护。这可能会导致不合理的行为。也许理性的代理人减少了自发的社会认知反应,从而成功地在劳动力市场上获得了最大的利润。我们通过创建劳动力市场(一种以人为商品的经济市场)来检验这种假设。 fMRI参与者最初从计时技能劳动力市场购买了球员,然后根据表现对这些球员进行了重新估值,以期争取最大的利润。尽管实施了多种购买策略,但我们发现参与者最初在查看购买的参与者时会减少社交认知大脑区域的活动-与人性化的大脑反应相一致的初始减少-预测以后对购买的劳动力市场参与者的价值进行重新评估。但是,内侧眶额皮质(MOFC)中的传统评估区域会预测非购买者的评估。这些结果表明,当人们被视为商品时,评估和社会认知大脑区域独立地指导评估过程。

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