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首页> 外文期刊>Journal fur Oberflachentechnik >GLOBALISATION AS A MARKET OPPORTUNITY: Medium-Sized Coating Companies as Global Players
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GLOBALISATION AS A MARKET OPPORTUNITY: Medium-Sized Coating Companies as Global Players

机译:全球化是市场机遇:中型涂料公司是全球参与者

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摘要

How are medium-sized coatings companies positioned with regard to their global competition? Which challenges do they have to face and which opportunities do they see? JOT asked a number of companies how they are dealing with international business and which strategies they use to open up new markets.
机译:中型涂料公司如何在全球竞争中定位?他们必须面对哪些挑战,并看到哪些机会? JOT询问了许多公司如何与国际业务打交道,以及他们使用了哪些策略来开拓新市场。

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