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首页> 外文期刊>Journal of physical activity & health >How can mass participation physical activity events engage low-active people? A qualitative study
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How can mass participation physical activity events engage low-active people? A qualitative study

机译：大众参与的体育活动如何使低运动量的人参与？定性研究

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Background: Regular, moderate physical activity reduces the risk of mortality and morbidity; however increasing the physical activity levels of less active people is a public health challenge. This study explores the potential of mass participation physical activity events to engage less active people, through analyzing the accounts of participants in 2 events who identified themselves as low-active before entering. Methods: Seven participants in a sponsored run and 7 in a sponsored walk were interviewed and transcripts were analyzed using grounded theory techniques. Results: Participants had positive experiences encapsulated in 3 categories: Performing (physical completion of the event culminating in a sense of achievement); Relating (enjoying relationships); Soaking up the Atmosphere (enjoying the event ambience). The way in which these categories were manifested was affected by the event context. Conclusions: Mass participation events have potential to engage low-active people. The impact of participation resonated with factors that are positively associated with physical activity in other settings, and event characteristics matched key criteria for attracting low-active groups identified through social marketing research. Suggestions are given for how to capitalize on the findings for health promotion.
机译：背景：定期进行适度的体育锻炼可降低死亡和发病的风险;然而，增加运动较少的人的体育锻炼水平是一项公共卫生挑战。这项研究通过分析参加2次在进入之前确定自己为低活动水平的活动的参与者的陈述，探索了大规模参与体育活动对降低运动强度的人的潜力。方法：采访了7名参加赞助的跑步者和7名赞助赞助的步行者，并使用扎根的理论技术对成绩单进行了分析。结果：参与者的积极经历归纳为3类：表演（完成活动最终达到成就感）;关系（享受关系）;吸收气氛（享受事件氛围）。这些类别的表现方式受事件上下文的影响。结论：群众参与活动具有吸引低活动人群的潜力。参与的影响与在其他情况下与体育活动呈正相关的因素引起共鸣，并且事件特征与吸引通过社会营销研究确定的低活动群体的关键标准相匹配。建议如何利用这些发现促进健康。

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