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首页> 外文期刊>Journal of public health management and practice: JPHMP >The New Product Watch: Successes and Challenges of Crowdsourcing as a Method of Surveillance
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The New Product Watch: Successes and Challenges of Crowdsourcing as a Method of Surveillance

机译：新产品观察：众包作为监视方法的成功与挑战

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摘要

New smokeless tobacco (eg, snus and dissolvable tobacco products) and nontobacco nicotine products (eg, e-cigarettes) have emerged in recent years amid widespread speculation about locations of test marketing, toxic constituents, and consumer targeting. The New Product Watch was a pilot online monitoring system aimed at filling these information gaps by using a form of crowdsourcing: recruiting volunteers to visit local retailers and report their findings. With very little funding, the New Product Watch gathered county-specific data on new product availability in 19 states as well as trend data on product marketing and demand, and completed 2 rounds of product purchases and subsequent toxic constituent analyses. Data were collected over a 2-year period, between 2009 and 2011. Despite the successes, we found that this small-scale, volunteer effort was not a sustainable method for ensuring continuous, systematic surveillance of new product availability, marketing, and toxicity.
机译：近年来，由于人们对测试营销的地点，有毒成分和目标消费者的位置的广泛猜测，出现了新的无烟烟草（例如鼻烟和可溶解烟草产品）和非烟草尼古丁产品（例如电子烟）。新产品观察是一个试点在线监视系统，旨在通过一种众包形式填补这些信息空白：招募志愿者访问当地零售商并报告他们的发现。新产品观察仅用很少的资金就收集了19个州的县级特定产品的新产品可用性数据以及产品营销和需求趋势数据，并完成了两轮产品购买和随后的有毒成分分析。在2009年至2011年的2年中收集了数据。尽管取得了成功，但我们发现，这种小规模的自愿工作并不是确保连续，系统地监视新产品的可用性，销售和毒性的可持续方法。

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