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首页> 外文期刊>Journal of public health management and practice: JPHMP >Using free patches to improve reach of the Oregon Quit Line.
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Using free patches to improve reach of the Oregon Quit Line.

机译：使用免费补丁提高俄勒冈戒烟热线的覆盖面。

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摘要

For 2 1/2 months, the Oregon Tobacco Quit Line (ORQL) offered a free 2-week starter kit of nicotine patches to all callers. The promotional plan, utilizing Roger's Diffusion of Innovation theory, targeted health plans, local policy makers, media sources, and referral sources, such as healthcare providers. Word-of-mouth advertising was also encouraged using a free patch card, which could be handed out to tobacco users. Six weeks prior to the public launch, information about the initiative was disseminated by e-mailing and sending letters to public and private sector partners. Call volume to the ORQL was monitored 6 months prior to the Free Patch Initiative and immediately following the launch. Demographic characteristics of callers pre- and postinitiative were compared using ORQL data. A media firm tracked earned media generated by the initiative. The Initiative generated free "earned" media attention, increased calls to the ORQL by 12-fold, and reached 1.3% of the smoking population within a 3-month period. Offering a short course of free NRT is an effective way to promote the use of quitlines.
机译：在2 1/2个月内，俄勒冈烟草戒烟热线（ORQL）向所有致电者免费提供了为期2周的尼古丁贴剂入门套件。促销计划利用了罗杰（Roger）的创新扩散理论，针对了健康计划，地方政策制定者，媒体资源以及推荐来源，例如医疗保健提供者。还鼓励使用免费补丁卡宣传口碑广告，该补丁卡可以分发给烟草使用者。在公开发布前六周，通过电子邮件向公共和私营部门合作伙伴散发了有关该计划的信息。在免费补丁计划开始前的6个月以及发布后的6个月内，对ORQL的通话量进行了监控。使用ORQL数据比较了启动前和启动后呼叫者的人口统计特征。一家媒体公司跟踪了该计划产生的赚钱媒体。该倡议在媒体上获得了“赢得的”免费关注，对ORQL的呼吁增加了12倍，并在3个月内达到了吸烟人口的1.3％。提供免费NRT短期课程是促进使用戒烟热线的有效方法。

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