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首页> 外文期刊>Journal of Rural Cooperation >Generic Business Strategies in Greece: Private Food Firms versus Agricultural Cooperatives
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Generic Business Strategies in Greece: Private Food Firms versus Agricultural Cooperatives

机译:希腊的通用商业策略:私营食品公司与农业合作社

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摘要

The purpose of this study is to identify differences in generic strategies and performance among organizations within the food sector in Greece. Data from a survey of 61 organizations in Northern Greece are analyzed with the help of factor analysis, one-way ANOVA, and multiple linear regression. Factor analysis reveals the existence of four generic strategies consistent with Porter's (1980) framework. The findings suggest that in Greece private food firms (investor-owned firms, or IOFs) and agricultural cooperatives follow different generic strategies. Private firms emphasize differentiation-based strategies, whereas agricultural cooperatives show greater proclivity for the low-cost focus strategy. Two of the four generic strategies (the low-cost strategy and the differentiation focus strategy) improve organizational performance within the food sector for both organizational types. This is the first Greek survey on strategy contrasting private food-sector firms (IOFs) with agricultural cooperatives. A central message is that cooperatives, unlike private firms, sustain a more conservative attitude revealing traditional preference for low cost. The findings of this study will help practitioners and policy-makers to advance their knowledge of how organizations establish competitive advantage within the food sector of a European country.
机译:这项研究的目的是确定希腊食品部门内部组织在通用策略和绩效方面的差异。借助因子分析,单向方差分析和多元线性回归分析了希腊北部61个组织的调查数据。因子分析揭示了与Porter(1980)框架相一致的四种通用策略的存在。研究结果表明,在希腊,私人食品公司(投资者拥有的公司或IOF)和农业合作社遵循不同的通用策略。私营公司强调基于差异的战略,而农业合作社则倾向于低成本的重点战略。四种通用策略中的两种(低成本策略和差异关注策略)可提高两种组织类型在食品部门的组织绩效。这是希腊对战略进行的首次调查,该战略将私营食品部门公司(IOF)与农业合作社进行了对比。一个中心信息是,与私人公司不同,合作社保持更为保守的态度,表明传统上对低成本的偏好。这项研究的结果将帮助从业者和决策者进一步了解组织如何在欧洲国家的食品行业中建立竞争优势。

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