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首页> 外文期刊>Journal of plastic, reconstructive & aesthetic surgery: JPRAS >Commentary to 'Aesthetic surgery and Google: Ubiquitous, unregulated and enticing websites for patients considering cosmetic surgery'
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Commentary to 'Aesthetic surgery and Google: Ubiquitous, unregulated and enticing websites for patients considering cosmetic surgery'

机译：对“美容手术和Google：无处不在，不受管制且诱人的考虑进行整容手术的患者的网站”的评论

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摘要

This study is an interesting and timely addition to the current debate surrounding future provision of cosmetic surgery in the UK and two words in the title stand out: 'enticing' and 'unregulated'. Whether with attractive, scantily-clad models or aspirational designer goods, the raison d'etre of all advertising is enticement and one should be under no illusions that any commercial enterprise does not have the prime, perhaps sole, purpose of money making. This may not necessarily be the same entity or have a similar focus as a care-provider. Whilst one may comply closely with any legal obligations, the latter must take account of ethical and moral ones too so it is important not to overlook this fundamental distinction. The large commercial companies simply selected the vehicle of cosmetic surgery (and shrewdly so at a time of unprecedented and sustained increase in personal net worth and availability of credit) as their means to an end of income generation. Whether these commodities that we clinicians still fondly refer to as 'patients' constitute little more than 'beans for the counters' depends on one's perspective and is likely food for discussion elsewhere.
机译：这项研究是对当前围绕英国将来进行整容手术的辩论的一次有趣且及时的补充，标题中的两个词特别引人注目：“诱人”和“不受管制”。无论是有吸引力的，衣衫不整的模特还是理想的名牌商品，所有广告的存在都是诱人的，任何人都不应幻想任何商业企业没有赚钱的主要目的，也可能是唯一目的。它不一定与护理人员是同一实体或具有相似的重点。尽管一个人可以严格遵守任何法律义务，但后者也必须考虑到道德和道德义务，因此重要的是不要忽视这一基本区别。大型商业公司只是选择了整容手术的工具（因此在个人净资产和信贷的空前而持续增长的时候精明地选择了整容手术）作为结束创收手段。我们的临床医生仍将这些商品称为“患者”，它们构成的仅仅是“柜台豆”，这取决于一个人的观点，并且很可能是其他地方讨论的食物。

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