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首页> 外文期刊>Journal of studies on alcohol and drugs. >Recruiting ILLS, and Canadian College Students via Social Media for Participation in a Web-Based Brief Intervention Study
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Recruiting ILLS, and Canadian College Students via Social Media for Participation in a Web-Based Brief Intervention Study

机译：通过社交媒体招募ILLS和加拿大大学生参与基于Web的简短干预研究

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Objective: Recruiting young adults for health research is challenging. Social media provides wide access to potential research participants. We evaluated the feasibility of recruiting students via free message postings on Facebook and Twitter to participate in a web-based brief intervention study. The sample comprised students attending U.S. and Canadian universities. Method: During three semesters, institutional review board-approved recruitment messages were posted in 281 Face-book groups, 7 Facebook pages, and 27 message "tweets" on Twitter. Results: A total of 708 eligible participants were recruited from Facebook. The mean enrollment rate per Facebook group was 0.21%; the rate was higher for host university groups (1.56%) compared with groups at other universities (0.10%). We recruited seven participants from Twitter. The sample was predominantly female (70%) with a mean age of 20.0 years. There were no significant differences between host university participants recruited through social media and traditional methods. The web-based intervention completion rate was 65%, and participants from the host university were more likely to complete the intervention than were groups at other universities (p = .01). Conclusions: Social media provides access to a large number of potential participants, and social media recruitment may be useful to researchers who can harness this broad reach. Facebook recruitment was feasible and free and resulted in a large number of enrolled participants. Social media recruitment for researchers at their own universities may be particularly fruitful. Despite wide access to students with Twitter, recruitment was slow. Social media recruitment allowed us to extend web-based intervention access to students in the United States and Canada. RECRUITING YOUNG ADULTS for health-based research has long been a challenge (Bost, 2005; Faden et al, 2004; Davies et al, 2000; Sixsmith et al., 2003). Barriers to recruiting college students include student schedules, participants not wanting to travel to research appointments, and lack of interest (Bost, 2005).
机译：目标：招募年轻人从事健康研究具有挑战性。社交媒体为潜在的研究参与者提供了广泛的访问渠道。我们评估了通过在Facebook和Twitter上发布免费消息来招募学生参加基于Web的简短干预研究的可行性。样本包括就读美国和加拿大大学的学生。方法：在三个学期中，机构审查委员会批准的招聘信息在Twitter上发布在281个Face-book组，7个Facebook页面和27个消息“ tweets”中。结果：总共从Facebook招募了708名合格参与者。每个Facebook组的平均入学率为0.21％;寄宿大学团体的比率（1.56％）高于其他大学团体的比率（0.10％）。我们从Twitter招募了七名参与者。样本主要是女性（70％），平均年龄为20.0岁。通过社交媒体招募的东道大学参与者与传统方法之间没有显着差异。基于网络的干预完成率为65％，与其他大学的小组相比，东道大学的参与者更容易完成干预（p = .01）。结论：社交媒体为大量潜在参与者提供了访问途径，社交媒体招聘对于可以利用这一广泛影响力的研究人员可能会有用。 Facebook招募既可行又免费，并招募了大量参与者。为自己大学的研究人员招募社交媒体可能会特别富有成果。尽管Twitter吸引了大批学生，但招聘速度很慢。社交媒体招聘使我们能够将基于网络的干预访问扩展到美国和加拿大的学生。为基于健康的研究招募年轻成年人一直是一个挑战（Bost，2005; Faden等，2004; Davies等，2000; Sixsmith等，2003）。招收大学生的障碍包括学生的日程安排，不想去研究约会的参与者以及缺乏兴趣（Bost，2005年）。

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