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首页> 外文期刊>Journal of studies on alcohol and drugs. >Instigating bystander intervention in the prevention of alcohol-impaired driving: Analysis of data regarding mass media campaigns
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Instigating bystander intervention in the prevention of alcohol-impaired driving: Analysis of data regarding mass media campaigns

机译：鼓励旁观者干预以预防酗酒驾驶：大众媒体宣传活动数据分析

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Objective: Research in the area of bystander intervention in the prevention of alcohol-impaired driving (AID) has mostly focused on the influence of existing factors (such as status or relationships) on the likelihood of intervening and has relied mostly on samples of college-age students. It remains unknown whether exposure to external stimuli, such as that of mass media marketing, has the ability to influence bystander intervention and whether differential tendencies to intervene hold true for the larger population. This study sought to explore the influence of external stimuli, in the form of mass media AID prevention messaging, on tendencies of bystander intervention and to determine other factors predictive of bystander intervention. Method: The study relied on national, nonprobability survey data of mostly non-college-age respondents collected to assess anti-AID media campaigns. Analyses entailed a series of ordinary least squares and binary logistic regression models. Results: Exposure to an AID media prevention campaign was not significantly related to individual concern over AID in the community or whether a bystander intervened to prevent an incident of AID. Seventy-six percent of respondents reported exposure to AID media prevention campaigns, whereas slightly more than 40% reported actually intervening to prevent an AID incident. Intervening bystanders had greater odds of being female and non-White and of perceiving the legal consequences of AID as being certain and severe. These factors, however, were mediated by respondent concern regarding the seriousness of the AID problem in their community. Conclusions: Findings suggest that AID media-based prevention messaging works best among those in the population who view AID as a serious problem in their community.
机译：目标：在预防酒精中毒驾驶（AID）的旁观者干预领域中，研究主要集中在现有因素（例如地位或人际关系）对干预可能性的影响上，并且主要依赖于大学以下人群的样本：年龄的学生。暴露于外部刺激（例如大众媒体营销）是否具有影响旁观者干预的能力以及更大人群的干预倾向是否成立，仍然未知。这项研究试图探索以大众媒体AID预防信息的形式出现的外部刺激对旁观者干预趋势的影响，并确定预测旁观者干预的其他因素。方法：该研究依赖于收集的大部分非大学年龄受访者的全国非概率调查数据来评估反AID媒体活动。分析需要一系列普通的最小二乘法和二进制逻辑回归模型。结果：参加AID媒体预防运动与个人对社区中AID的关注或旁观者是否干预以防止AID事件没有显着相关。 76％的受访者表示曾参与AID媒体预防运动，而略多于40％的受访者表示实际干预以防止AID事件。干预的旁观者更有可能是女性和非白人，并且认为援助署的法律后果是肯定和严厉的。但是，这些因素是由受访者对其社区中AID问题的严重性的关注所介导的。结论：研究结果表明，在将AID视为其社区中严重问题的人群中，基于AID媒体的预防性消息传递最为有效。

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