The ACR and the RSNA developed the Radiologylnfo.org website to serve as the radiology information resource for patients. Expert radiologists guide the creation of the content, which is then reviewed by other expert radiologists [1]. Given that other consumer-oriented radiology websites do not meet this authority standard, a Google search for the keyword radiology should place Radiologylnfo.org on the first page of results. Unfortunately, Google consigns Radiologylnfo.org to the third or fourth [2] (or even eighth) page. Third page or eighth page, it is still Mars. How did Radiologylnfo.org end up on Mars? First-generation search algorithms ranked websites on the basis of their relevance to a query [3].
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