...
  • 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Journal of the Korean Society of Food Science and Nutrition >Comparison of Service Quality between Local and Global Coffee Brand Shops
【24h】

Comparison of Service Quality between Local and Global Coffee Brand Shops

机译：本地和全球咖啡品牌店服务质量的比较

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

The purpose of this study was to compare service quality between local and global coffee brand shops and to investigate improvement. Of 350 questionnaires distributed to customers of six brand coffee shops (three local brands, three global brands) located in Daejeon, 330 complete questionnaires (94.3%) were analyzed. The questionnaire included a seven-point multiple-item scale for measuring service quality. The 21 items measuring service quality were grouped into four factors, and the mean scores forthe levels of "representativeness", "coffee sensory and beverage features", "employee attitude" and "physical environment" were 5.42, 4.77, 4.74, and 4.13, respectively. The levels of "coffee sensory and beverage features" and "employee attitude" of thehigh income customers were significantly lower than those of the low income customers. The results showed that the levels of "employee attitude" of local coffee brand shops was significantly higher (p=0.050) than that of global coffee brand shops. Whereas, the levels of "representativeness" of global coffee brand shops was significantly higher (p=0.003) than that of local coffee brand shops. Based on the results, the global coffee brand shops should pay attention to internal marketing and the local coffee brand shops must strive to improve service quality through strategies such as improving brand awareness and developing representative beverages and foods.
机译：这项研究的目的是比较本地和全球咖啡品牌商店之间的服务质量，并研究改进之处。在向大田6家品牌咖啡店（三个本地品牌，三个全球品牌）的客户分发的350份问卷中，分析了330份完整问卷（占94.3％）。该问卷包括一个用于衡量服务质量的七点多项目量表。衡量服务质量的21个项目分为四个因素，“代表性”，“咖啡感官和饮料特征”，“员工态度”和“身体环境”的平均得分分别为5.42、4.77、4.74和4.13，分别。高收入客户的“咖啡感官和饮料特征”和“员工态度”水平明显低于低收入客户。结果表明，本地咖啡品牌商店的“员工态度”水平显着高于全球咖啡品牌商店的“员工态度”（p = 0.050）。相比之下，全球咖啡品牌商店的“代表性”水平明显高于本地咖啡品牌商店（p = 0.003）。根据结果​​，全球咖啡品牌商店应注意内部营销，而本地咖啡品牌商店必须通过提高品牌知名度和开发代表性饮料和食品等策略来努力提高服务质量。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号