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Conserving manatees: Knowledge, attitudes, and intentions of boaters in Tampa Bay, Florida

机译：保护海牛：佛罗里达州坦帕湾的船民的知识，态度和意图

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Boat collisions with manatees (Trichechus manatus latirostris) account for about one-quarter of manatee deaths annually in Florida. This emphasizes the need to influence boaters' behavior through an understanding of their knowledge, beliefs, attitudes, and behavioral intentions toward manatees and their conservation. We conducted a telephone survey of a random sample of boat users whose boats were observed in Tampa Bay, Florida. Five hundred and four boaters completed the survey, a cooperation rate of 55%. Respondents had a mean score of 62 on a 10-question knowledge scale, and supported manatee conservation efforts with a mean score of 3.84 on a 5-point support scale based on seven statements. Boaters indicated more support for increased public education than for stringent regulations such as speed and wake limits in sea grass areas, no-entry areas, or increased patrols. Greater knowledge about manatees was positively correlated with support for manatee conservation. To understand boating behaviors, we used the sociopsychological theory of reasoned action to analyze boaters' disregard for speed zones. Results indicate a strong normative influence on boaters' behavioral intention to follow speed zones, with respondents highly motivated to comply with law enforcement. The survey results provide a basis for recommendations about public communication interventions. [References: 30]
机译：在佛罗里达，每年与海牛（Trichechus manatus latirostris）发生的船撞事故约占海牛死亡人数的四分之一。这强调需要通过了解船员对海牛及其保护的知识，信念，态度和行为意图来影响其行为。我们对随机在佛罗里达州坦帕湾观察到的船只使用者进行了电话调查。 504名划船者完成了调查，合作率为55％。在七个问题的基础上，受访者在10个问题的知识量表上的平均得分为62分，在5分支持量表上的平均得分为3.84，支持海牛的保护工作。划船者表示，与加强严格的法规（如海草区，禁止进入区的速度和尾流限制或巡逻次数增加）相比，对加强公共教育的支持更多。对海牛的更多了解与对海牛保护的支持呈正相关。为了了解划船行为，我们使用合理动作的社会心理学理论来分析划船者对速度区的无视。结果表明，对划船者遵循速度区域的行为意图有很强的规范性影响，受访者极有动力遵守法律。调查结果为有关公共传播干预措施的建议提供了依据。 [参考：30]

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