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Content analysis of newspaper coverage of the florida panther

机译:《佛罗里达豹》报纸报道的内容分析

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Populations of large carnivores are declining globally, and analysis of public discourse about carnivores is useful for understanding public opinion and influences on management and policy. Portrayal of carnivores in the media affects public perceptions and support for their conservation. We conducted a content analysis of 513 articles about Florida panthers (Puma concolor coryi) published from 2003 to 2006 in newspapers with local circulation in core panther habitat in southwest Florida and papers with statewide circulation to compare the differences in the amount of coverage and portrayals of panther risks to people and property on the basis of proximity of human communities to panthers. Local papers published significantly more news articles and significantly longer news articles primarily about panthers. Articles in local and statewide papers used both episodic frames, which focus on specific occurrences (e.g., a panther sighting or predation) and thematic frames, which focus on general trends (e.g., abundance of panthers over time). Local articles more often emphasized risks that panthers might harm people, pets, or livestock than statewide papers. Our results are consistent with theory that proximity to human-carnivore conflict influences perceptions and salience of risks posed by large carnivores. Most articles mentioned panthers as a secondary topic, which we believe was a result of the relevance an endangered carnivore has in discussions of public land management, development, and regulations in Florida. Claims made by sources quoted in each article had a neutral to positive depiction of panthers, and most quotations were from federal and state agency scientists. We suggest continued use by the media of agency sources provides the opportunity for clear, concordant messages about panther management. Content analysis provides a way to monitor media portrayal of carnivores for consistency with agency outreach goals.
机译:大型食肉动物的数量在全球范围内呈下降趋势,对食肉动物的公众话语进行分析有助于理解公众舆论及其对管理和政策的影响。媒体对食肉动物的刻画会影响公众对保护它们的看法和支持。我们对2003年至2006年在佛罗里达西南部主要黑豹栖息地进行局部发行的报纸和全州发行的报纸上发表的513篇有关佛罗里达黑豹(Puma concolor coryi)的文章进行了内容分析,以比较该报道的覆盖率和描述差异在人类社区接近黑豹的基础上,黑豹对人和财产的风险。本地报纸发表的新闻多得多,而有关豹的新闻则长得多。本地和全州性论文中的文章都使用了情景框架和主题框架,这些情景框架着眼于特定的事件(例如,发现或掠夺黑豹),而主题框架则着眼于总体趋势(例如,随着时间推移而增加了豹的数量)。与全州报纸相比,当地的文章更经常强调豹可能危害人,宠物或牲畜的风险。我们的结果与理论相吻合,即接近人类食肉动物冲突会影响大型食肉动物带来的风险感知和显着性。大多数文章都提到黑豹是次要话题,我们认为这是濒临灭绝的食肉动物在佛罗里达州有关公共土地管理,发展和法规的讨论中的相关性的结果。每篇文章引用的消息来源对豹的描述都是中立或正面的,而且大多数引用来自联邦和州机构的科学家。我们建议代理商媒体继续使用该媒体,以提供有关豹管理的清晰,一致的信息。内容分析提供了一种方法来监视媒体对食肉动物的描绘,以确保与代理商宣传目标保持一致。

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