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Changes in Demand for Floriculture Products in Japan Since the 1990s.

机译:1990年代以来日本对花卉产品的需求变化。

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摘要

Despite the expansion of the final consumption market for floriculture products (e.g., cut flowers, potted plants, bedding plants) in Japan during the early 1990s, demand for these products has declined since the late 1990s. The retail sales shares of florists, which are the major conventional retail channel for flowers, have been decreasing, while the shares of mass retail channels, such as supermarkets and home improvement centers, have shown an increase. Therefore, in terms of demands for flowers by usage, household consumption demands have increased. However, in the 2000s, there is a significant retrenchment in the demand for cut flowers, particularly among households whose heads belonged to the 40 to 49 age group. Decreasing trends have also been observed in the percentage of households purchasing cut flowers, as well as potted plants and bedding plants. This situation could continue and can be exacerbated by other factors, unless the entire floral industry takes action to increase consumer demand.
机译:尽管在1990年代初期日本的花艺产品(例如切花,盆栽,被褥植物)的最终消费市场有所扩大,但自1990年代后期以来,对这些产品的需求一直在下降。作为主要的常规花卉零售渠道的花店的零售份额一直在下降,而大型零售渠道(例如超级市场和家居装饰中心)的份额呈现增长态势。因此,就使用花的需求而言,家庭消费需求增加了。但是,在2000年代,切花的需求量出现了大幅下降,尤其是在40至49岁年龄段的家庭中。在购买切花,盆栽和被褥植物的家庭百分比中也观察到了下降的趋势。除非整个花卉行业采取行动增加消费者需求,否则这种情况可能会持续下去,并可能因其他因素而加剧。

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  • 来源
    《Acta Horticulturae》 |2009年第831期|共8页
  • 作者

    Kohno K.;

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