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首页> 外文期刊>Acta Horticulturae >Is Consumer Preference for Apple Driven only by Fruit Quality?
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Is Consumer Preference for Apple Driven only by Fruit Quality?

机译：消费者对苹果的偏爱是否仅取决于水果质量？

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Consumers consider good quality fruits to be those that look good, are firm and offer good flavour and nutritive value. Nowadays, consumers are, however, increasingly interested in food qualities which cannot be discovered by looking, tasting or smelling the products but their roles are not yet really cleared up. Therefore, the objective of this study was to explore the importance of selected kinds of attributes (taste, size, colour, cultivar, origin and price) influencing the choice of apples of Hungarian consumers. In accordance with several authors, fruit qualities (taste, size and colour) seemed to be the major attributes influencing the choice of apple independently of people’s age and gender. However, the size of fruit had lower importance with increased age. Generally, females gave higher importance ratings for most attributes than males. The price was getting more important for consumer’s choice with age which can be connected with their socio-economic situation. The origin of fruit and the cultivar did not have important influence on consumer’s choice. The questionnaire completed as a part of this consumer study collected data about the consumers, their attitudes and their eating and buying habits, thereby providing useful background information for an apple marketing strategy.
机译：消费者认为优质水果是指外观好，结实，具有良好风味和营养价值的水果。但是，如今，消费者对食品的品质越来越感兴趣，而这些食品的品质无法通过查找，品尝或闻到它们的味道来发现，但它们的作用尚未真正弄清。因此，本研究的目的是探讨影响匈牙利消费者选择苹果的所选属性（口味，大小，颜色，品种，产地和价格）的重要性。根据几位作者的说法，水果的品质（口味，大小和颜色）似乎是影响苹果选择的主要属性，而与人们的年龄和性别无关。但是，随着年龄的增长，水果的大小重要性降低。通常，女性对大多数属性的重视度均高于男性。价格随着年龄的增长对消费者的选择越来越重要，而年龄的增长可能与他们的社会经济状况有关。水果和品种的起源对消费者的选择没有重要影响。作为该消费者研究的一部分而完成的调查表收集了有关消费者，他们的态度以及他们的饮食习惯和购买习惯的数据，从而为苹果营销策略提供了有用的背景信息。

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