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首页> 外文期刊>Acta Horticulturae >A SWOT Analysis of Organic Grapefruit Production in Iran.
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A SWOT Analysis of Organic Grapefruit Production in Iran.

机译：伊朗有机葡萄柚生产的SWOT分析。

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摘要

The aim of this study is to examine the current Iranian organic grapefruit industry. A SWOT analysis was conducted with respect to the production, processing, and marketing of the industry. Data were gathered using two methods, firstly documentary studies and secondly a survey. The results are presented in a SWOT framework, and are divided into four categories; First, strengths such as increasing demand, and low costs of production. Second, weaknesses such as a lack of research and development of high-yielding varieties, a lack of cooled and controlled atmosphere storage facilities in the region, and the absence of a national logo and standards for organic products. Third, opportunities such as the geo-strategic position of Iran which is the fastest growing market for organic consumption in the world. Finally, threats such as competition, transportation costs, drought and climatic changes.
机译：这项研究的目的是检查当前的伊朗有机葡萄柚产业。对该行业的生产，加工和营销进行了SWOT分析。使用两种方法收集数据，首先是文献研究，然后是调查。结果显示在SWOT框架中，分为四类：首先，优势在于需求增加和生产成本低。第二，缺点是缺乏诸如高产品种的研究和开发，该区域缺乏凉爽和可控的大气储存设施，缺乏国家有机产品标识和标准的缺点。第三，机遇，例如伊朗的地缘战略地位，这是世界上增长最快的有机消费市场。最后，诸如竞争，运输成本，干旱和气候变化等威胁。

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