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首页> 外文期刊>Automotive news >Runkle helped codify 'Chevyness' during a confusing corporate era
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Runkle helped codify 'Chevyness' during a confusing corporate era

机译：在混乱的企业时代中，Runkle帮助编纂了“ Chevyness”

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GM reorganization in '80s made brand images fuzzy, so chief engineer crafted some guidelines. In the mid-1980s, Don Runkle and Sean Fitzpatrick lived near each other on picturesque Pine Lake in West Bloomfield, a leafy community north of Detroit. Runkle was Chevrolet's chief engineer and Fitzpatrick was creative kingpin at Chevy's longtime advertising agency, Campbell-Ewald. "We became very good friends," Runkle recalls. "He used to come over in his pontoon boat, pick me up on my dock, and we'd go out and talk about Chevy over a beer or two." One bright Sunday in 1986, Fitzpatrick motored up to Runkle's pier and the two men set off together. "He had a tape recorder with him and said, 'I'd like to play you a couple of things we've been kicking around,'" Runkle says.
机译：上世纪80年代的通用汽车重组使品牌形象变得模糊，因此总工程师制定了一些准则。在1980年代中期，唐·伦克尔（Don Runkle）和肖恩·菲茨帕特里克（Sean Fitzpatrick）在底特律北部茂密的西布卢姆菲尔德（West Bloomfield）风景如画的松湖（Pine Lake）上彼此靠近生活。 Runkle是雪佛兰的总工程师，而Fitzpatrick是雪佛兰长期广告代理商Campbell-Ewald的创意主角。 “我们成了很好的朋友，”朗克尔回忆道。 “他过去常常乘浮桥船过来，在码头上接我，我们出去聊一两杯雪佛兰啤酒。” 1986年的一个明亮的星期日，菲茨帕特里克（Fitzpatrick）开车驶向朗克尔（Runkle）的码头，两个人一起出发。 “他和他一起有一台录音机，他说，'我想给你播放一些我们一直在努力的事情，'”朗克尔说。

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