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首页> 外文期刊>Physica, A. Statistical mechanics and its applications >Tripartite evolutionary game analysis for 'Deceive acquaintances'' behavior of e-commerce platforms in cooperative supervision
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Tripartite evolutionary game analysis for 'Deceive acquaintances'' behavior of e-commerce platforms in cooperative supervision

机译:“欺骗熟人”在合作监督中的“欺骗熟人”行为的三方进化博弈分析

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In the growing e-commerce market, "deceitful pricing for acquaintances'' has increasingly attracted widespread attention from all walks of life. To protect the rights of consumers and maintain the sustainable development of e-commerce market, an evolutionary game model in accordance with PT-MA (Prospect Theory and Mental Account) is developed from the perspective of cooperative supervision between the government and consumers. Through theoretical derivation and simulation analysis, it is suggested that the evolution game of participants' strategy does not have stable equilibrium point. Increasing the cost reference point and reducing the valance reference point can quickly reduce the probability of "deceitful pricing for acquaintances'' and non-supervision. The greater the punishment will be, the e-commerce platforms are more likely to adopt the strategy of "non-deceitful pricing for acquaintances''. Increasing cooperative income and commission coefficient can encourage the government to adopt supervision strategies and make consumers participate in supervision. The results can guide the participants to make better decisions on e-commerce market. (C) 2020 Elsevier B.V. All rights reserved.
机译:在日益增长的电子商务市场中,“熟人的欺骗性定价”越来越多地吸引了各界人士的广泛关注。保护消费者的权利并保持电子商务市场的可持续发展,这是一种进化游戏模型从政府和消费者之间的合作监督的角度制定了Pt-MA(前景理论和心理账户)。通过理论推导和模拟分析,建议参与者战略的演化游戏没有稳定的均衡点。增加成本参考点和减少帷幔参考点可以快速降低“熟人的欺骗性定价”和非监督的可能性。惩罚越大,电子商务平台更有可能采用“熟人的非欺骗性定价”战略。增加的合作收入和委员会系数可以鼓励政府采取监督战略,使消费者参与监督。结果可以指导参与者对电子商务市场做出更好的决定。(c)2020 Elsevier BV版权所有。

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