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首页> 外文期刊>Physica, A. Statistical mechanics and its applications >Collective actions from online to offline: External public pressure or internal structural factors
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Collective actions from online to offline: External public pressure or internal structural factors

机译：从网上到离线的集体行动：外部公共压力或内部结构因素

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Besides of traditional (offline) collective actions, more and more people in the big data era are prone to launch online collective actions via Twitter & Facebook in USA and Weibo & Wechat in China. Although related factors such as organizational prompts, social prompts, and self-initiation are investigated to explore why the online collective actions prevails, the key scientific question why and how online collective actions transfer into offline collective actions remains unclear. Based on existing researches, the dual-pathway model is proposed to investigate the macro-level transfer mechanism of the online collective actions. The dual-pathway mechanism contains two chains, the external chain and internal chains. The external chain believes that the External pressure from public focus (online browse, public discussion, and individual interaction) leads online collective actions into offline collective action; the internal chain believes that the Internal structural factors (Interest, Rule, and Moral) have strong and positive effects on the online-offline transition of collective actions. It is proposed by the dual-pathway model that both the external and internal chains may have influences on the onlineoffline transfer of collective actions. Based on the big data of related online collective actions, the related variables of the dual-pathway model are operationalized to check or compare the two chains. It suggests that the External has weak effects and the Internal chain has strong effects. Besides, the summation of structural effects (interest + rule + moral), which is deemed as the kernel, shows the stronger effects on the transition. (C) 2019 Elsevier B.V. All rights reserved.
机译：除了传统（离线）集体行动之外，大数据时代的越来越多的人经常通过美国和中国的Twitter和Facebook推出在线集体行动和中国的Weibo＆Wechat。虽然调查了相关因素，如组织提示，社会促销和自我启动，探讨为什么在线集体行动普遍存在，关键科学问题为什么和在线集体行动转移到离线集体行动仍不清楚。基于现有研究，提出了双通路模型来研究在线集体行动的宏观级转移机制。双通路机构包含两个链，外链和内部链。外部链认为，来自公共焦点的外部压力（在线浏览，公共讨论和个人互动）将在线集体行动导致离线集体行动;内部链认为，内部结构因素（兴趣，规则和道德）对集体行动的在线脱机过渡具有强烈而积极的影响。由双路模型提出，外部和内部链都可能对集体行动的在线转移产生影响。基于相关在线集体行动的大数据，双通路模型的相关变量是运营的，以检查或比较两条链。它表明外部的效果弱，内部链具有很强的效果。此外，被认为是内核的结构效应（利息+规则+道德）的总和表明了对转变的更强的影响。 （c）2019 Elsevier B.v.保留所有权利。

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