A decision by Kellogg's to secure supplies of wheat from British cereal growers is good news for the arable sector, believes the company's senior sustainability manager, Richard Burkinshaw.The idea behind the move is to make a long-term difference to the farms involved - by working together to provide the tools and knowledge required to improve yields and profitability - while also bringing environmental benefits at the field level, he explains.For this reason, access to financial support from Kellogg's, rather than an additional grain premium is given to farmer groups participating in the wheat Origins Programme, adds Mr Burkinshaw. "This way, the groups develop solutions for their own farming systems."
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