Valuable Lessons from Unlikely People: Advertising today equals sales next week, next month, even next year

Keith Evans

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Valuable Lessons from Unlikely People: Advertising today equals sales next week, next month, even next year

机译：来自不太可能的人的宝贵经验：今天的广告等于下周，下个月，甚至明年的销售额

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Great lessons sometimes come from the most unlikely places. People and events have slipped up on me without warning and changed my way of thinking about many things, including advertising and marketing. One fall a local radio station that I dealt withsponsored a marketing seminar for their local customers. I figured that there would be little for me, a national advertiser, to learn from a program designed to help independent auto parts dealers, hardware store owners and the like do a better job of advertising. But I wasn't busy, my friend at the station invited me and there was going to be afree lunch. So I went.

机译：有时，最重要的课程来自最不可能的地方。人们和事件悄无声息地溜到我身上，改变了我对许多事情的思考方式，包括广告和营销。一个秋天，我处理过的一家当地广播电台为他们的本地客户举办了一次营销研讨会。我认为，对于一个全国性的广告商来说，我几乎无法从旨在帮助独立汽车零部件经销商，五金店所有者等人做得更好的广告计划中学习。但是我并不忙，我在车站的朋友邀请我，那里将有免费的午餐。所以我去了。

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《ACJ(American Chianina Journal)》 |2005年第2期|共2页
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Keith Evans;
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1. Valuable Lessons from Unlikely People: Advertising today equals sales next week, next month, even next year [J] . Keith Evans ACJ(American Chianina Journal) . 2005,第2期

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Valuable Lessons from Unlikely People: Advertising today equals sales next week, next month, even next year

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