Looking at registered beef cattle ads one sometimes wonders what's being advertised - cattle or photographers. Just compare the ads in a consumer magazine with those in virtually any registered beef cattle magazine to see what I mean. The creative photographs that illustrate the expensive ads in consumer magazines give no credit to the photographer. These advertisers who spend millions of dollars on print advertising each year want readers to focus solely on the product they have to sell. As a result they feel no compulsion to help the photographer advertise his or her own business - and neither should you.
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