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首页> 外文期刊>Acta Horticulturae >TRENDS IN INTERNATIONAL COMPETITION ON THE APPLE MARKET: A COMPARISON BETWEEN SWEDEN AND THE UNITED KINGDOM
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TRENDS IN INTERNATIONAL COMPETITION ON THE APPLE MARKET: A COMPARISON BETWEEN SWEDEN AND THE UNITED KINGDOM

机译：苹果市场上国际竞争的趋势：瑞典与英国的比较

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摘要

The world trade in apples is subject to various kinds of restrictions. Fruit from the southern hemisphere competes with domestic production on the European market. Increased economic integration in Europe puts pressure on the Swedish producers. What can they learn from the British experience of increased international competition in Europe? It is argued that the British producers have improved their quality control and tried to cooperate with the supermarkets. This paper deals with the development incompetitiveness of domestic products versus imports on the Swedish and British markets. Different marketing strategies are discussed, in hope that the paper will bring about increased knowledge concerning the function of the market for apples. This paper is part of a research project starting 1993 and finishing 1996 on conflicts in the marketing chain.
机译：苹果的世界贸易受到各种限制。来自南半球的水果在欧洲市场上与国内生产竞争。欧洲经济一体化程度的提高给瑞典生产商带来了压力。他们可以从英国增加欧洲国际竞争的经验中学到什么？据称，英国生产商已经改善了质量控制，并试图与超市合作。本文探讨了瑞典和英国市场上国内产品与进口产品相比缺乏竞争力的情况。讨论了不同的营销策略，希望本文能带来有关苹果市场功能的更多知识。本文是一项针对营销链中冲突的研究项目的一部分，该研究始于1993年至1996年末。

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