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Market Research-An Important Management Too

机译：市场研究 - 重要的管理工具

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In today's business world the term”market research”is used to describe a variety of activities or actions taken to better understand business issues facing their company.Unfortunately,too often,the activities referred to as”market research”are not aligned with the actual needs and real value that is required by the organization.Phillip Kotter,in his book Marketing Management,7th Edition,defines market research as:”The systematic design,collection,analysis,and reporting of data and findings relevant to a specific marketing situation facing the company”.A true market research effort needs to be framed with a specific set of goals and objectives.These goals and objectives are intended to support(or challenge)one or more actionable items by management as a result of the information gathered.When decisions are made that are influenced by the market research that has been conducted,the process can be considered a success.Choosing to employ market research as part of a company's strategy is driven by a variety of business circumstances individual to a particular business.The scope of the market research needed is unique to each business situation.
机译：在今天的商业世界中，“市场研究”一词用于描述以更好地了解他们公司面临的业务问题的各种活动或行动。不幸的是，经常被称为“市场研究”的活动并不与实际对齐本书营销管理，第7版，第7版，将市场研究定义为：“与特定营销情况相关的数据和调查结果的系统设计，收集，分析和报告，将市场研究定义为：”与特定营销情况相关的系统设计，收集，分析和报告该公司“.A真正的市场研究工作需要与特定的目标和目标构成。这些目标和目标旨在通过收集的信息来支持（或挑战）一个或多个可行的项目。当决定是受到市场研究的影响，该过程可以被认为是成功的。作为公司战略的一部分，使用市场研究是D在特定业务的各种商业环境中受到了特殊业务的。所需的市场研究的范围是每个业务情况的独特性。

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