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Modelling consumption behaviour changes in a B2C electric vehicle-sharing system: a perceived systemic risk perspective

机译：建模消费行为在B2C电动车辆共享系统中改变：一种感知的系统风险观点

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摘要

Most sharing economy business models implement win-win strategies to promote business viability on the one hand coupled with environmental and social sustainability on the other hand. To achieve this purpose, a lower cumulative consumption pattern is a critical benchmark for the effectiveness of such strategies in the sharing economy. In this paper, we define and model consumption patterns and behaviour changes from the perspective of perceived systemic risks (both scarcity and reciprocity risk) in the sharing economy and test our proposed model in the case of EVCARD, an electric vehicle (EV)-sharing system in Shanghai, China. Our analysis shows that the perceived scarcity risk of the EV-sharing significantly affects access-based consumption behaviour, collaborative consumption behaviour and substitutive behaviour intentions. We also show that the perceived reciprocity risk only has a significant effect on access-based consumption behaviour intentions. Moreover, the moderating effects of access variables are tested. We conclude that sharing businesses can achieve their win-win strategies by mitigating perceived systemic risks, influencing the consumer's desire and capability to substitute private ownership with access-based, collaborative consumption.
机译：大多数分享经济商业模式实施双赢策略，以促进与另一方面与环境和社会可持续性相加的业务活力。为实现这一目的，较低的累积消费模式是分享经济中这种策略的有效性的关键基准。在本文中，我们在共享经济中的感知系统风险（稀缺和互惠风险）的角度下定义和模型消费模式和行为变化，并在EVCard的情况下测试了我们的拟议模型，电动车辆（EV） - 深度系统在上海，中国。我们的分析表明，EV分享的感知稀缺风险显着影响基于访问的消费行为，协作消费行为和替代行为意图。我们还表明，感知的互惠风险只对基于访问的消费行为意图产生了重大影响。此外，测试了访问变量的调节效果。我们得出结论，共享企业可以通过减轻感知的系统性风险来实现其双赢的战略，影响消费者的愿望和能力，以替代基于访问的访问，协作消费。

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