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首页> 外文期刊>Converter >Five global packagingtrends for 2018 Mintel,one of the leading market intelligence agencies,has recently announced five trends set to impact the global packaging industry over the coming year
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Five global packagingtrends for 2018 Mintel,one of the leading market intelligence agencies,has recently announced five trends set to impact the global packaging industry over the coming year

机译：2018年MINTEL的五个全球包装训练器是领先的市场智能机构之一，最近宣布了五个趋势，即在来年影响全球包装行业

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According to Mintel,in 2018 packaging will play a pivotal role in reducing global food and product waste;online brands will reinvigorate their packaging in order to enhance the e-commerce experience;brands who adopt clear and succinct package messaging will be rewarded as consumers prefer brands that embrace minimalism;brands will be called to keep marine conservation at the forefront of packaging development and to anchor the circular economy for future generations;and contemporary packaging formats will see the centre-of-store take centre stage.Looking ahead,Benjamin Punchard,global packaging insights director at Mintel,discusses the major trends set to influence the packaging sector worldwide in 2018,including implications for consumers,brands,and manufacturers.The throwaway culture of today will evolve into one that understands and embraces the role of packaging as a primary means to reduce global food and product waste.Consumers have long considered packaging as often unnecessary,just waste to be disposed of,but that misconception is now changing.A focus on package innovations that extend food freshness,preserve ingredient fortification,and ensure safe delivery is increasingly benefiting consumers.Brands will need to act fast by exploiting on-pack communication tools to educate consumers about the benefits that packaging can bring,from extending shelf life of food to providing efficient and safe access to essential products in developed and underserved regions of the world.
机译：根据Mintel的说法，2018年包装将在减少全球食品和产品废物中发挥关键作用;在线品牌将重振他们的包装，以提高电子商务经验;由于消费者更喜欢拥抱极简主义的品牌，Mintel的全球包装洞察会主任讨论了2018年全球影响包装部门的主要趋势，包括对消费者，品牌和制造商的影响。今天的一次性文化将进入一个理解和拥抱包装作用的人减少全球食品和产品废物的主要手段。如果经常不需要，则长期以来一直认为包装，只是浪费，但这种误解现在正在发生变化。一起来，专注于延长食物新鲜度，保护成分设防，确保安全交付越来越受益消费者的包装创新。建筑需要通过利用包装的通信工具来快速行动教育消费者有关包装可以带来的好处，从扩大食物的保质期，以提供高效和安全的基本产品，在世界发育和服务不足的地区。

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