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首页> 外文期刊>Advanced Science Letters >The Marginalization of Traditional Arts from the Demands of Tourism Industries: Cultural Commodification Strategy in the Global Era
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The Marginalization of Traditional Arts from the Demands of Tourism Industries: Cultural Commodification Strategy in the Global Era

机译：来自旅游产业需求的传统艺术的边缘化：全球时代的文化商品化战略

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The marginalization of the traditional art in the form of cultural commodification due to the demand of the tourism industry in Indonesia has become a necessity in this era of economic globalization. The tourism industry—as a “child” of globalization—with specialstandards has indirectly encouraged the disappearance of integrative needs between society as the supporting community and traditional arts. Traditional arts—as one of the cultural identities of the local community—must commodified into tourist attraction which is sold to gainfinancial benefit. The problem is how we develop strategy needed to synergize local cultural identity of the supporting community and the demands of the tourism industry. Field research method is applied in order to get the data which is analyzed by using qualitative method with case studyin the coastal areas in Central Java. First, the marginalization of the traditional art in the form of cultural commodification becomes a necessity in an era of a global economy marked by the growing development of tourism industry. Second, traditional art has not been able to keep pace withthe demands of tourism industry since traditional art is considered having inadequate quality standards demanded by tourism industry. Third, the commodification of culture conducted by tourism industry should synergize the perception and community responses to the demands of tourism industry.Fourth, one of the concepts that is most relevant to accommodate the demands of cultural commodification is to create imitative traditional arts.
机译：由于印度尼西亚旅游业的需求，传统艺术以文化制造形式的边缘化已成为经济全球化时代的必要性。旅游业 - 作为全球化的“儿童” - 与特殊标准的间接鼓励社会与支持群落和传统艺术之间的综合需求消失。传统艺术 - 作为当地社区的文化身份之一 - 必须被商品化为销售的旅游景点，以获得获得金融效益。问题是我们如何制定策略，以协同支持群落的当地文化身份和旅游业的需求。应用现场研究方法，以获取通过使用定性方法分析的数据，其中java中沿海地区的沿海地区。首先，以文化商品形式的传统艺术的边缘化成为全球经济时代的必要性，这是旅游业日益发展的全球经济。其次，传统艺术在旅游业的需求上，由于传统艺术被认为具有不足的旅游业的质量标准，因此无法跟上旅游业的需求。第三，旅游业进行的文化商品应协同对旅游业需求的看法和社区回应.Fourth，最为相关的概念之一，以适应文化商品化的需求是创造模仿的传统艺术。

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