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The Role of Public Relations in Sport Organization in Indonesia

机译：公共关系在印度尼西亚体育组织中的作用

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摘要

This research focuses on the role of public relation programs conducted by sport organizations in Indonesia in marketing the sport and improve the image of the sport. Public relation was very beneficial for an organization to manage a conducive organizational climate and created a goodimage in the eyes of the public, as well as in sports organizations. This research was used a qualitative descriptive design. The subjects that used in this studied were six sports organizations were chosen based on merit sports that follow multi events like SEA Games, ASEAN Games and theOlympic Games. The methods that used to collected data was by conducted depth interviews with public relations division or organization competent committee to answer questions related to the research problem of the six sport organizations. The results of this study stated that the role ofpublic relations in sport organizations act as the role of a technician, while for public relations programs carried out by sport organizations only tentative of if there are sporting events. The suggestions for sports organizations was sport organizations have to make more sporting eventsand made it regularly especially the event in the country. In addition to made communication between the public and the sport organization, the organization’s public relations should be more proactive and innovative in making public relations programs and in making news, so it will bedelivered to the public.
机译：本研究侧重于在印度尼西亚体育组织进行的公共关系计划在营销这项运动中并改善运动的形象。公共关系对一个组织来管理有利于组织气候并在公众的眼中以及体育组织中创造了成熟。该研究被使用了定性描述性设计。在这研究中使用的主题是根据Marit Sports选择了六项体育组织，这些体育效果遵循海洋游戏，东盟游戏和Theolympic游戏等多项活动。用于收集数据的方法是通过与公共关系部门或组织称职委员会进行深度访谈，以回答与六项运动组织的研究问题有关的问题。该研究的结果表示，体育组织中公共关系的作用是技术人员的作用，而运动组织的公共关系计划仅暂定有体育赛事。体育组织的建议是体育组织必须制作更多体育赛量，特别是该国的活动。除了在公共和运动组织之间进行沟通外，组织的公共关系应更加积极主动，在制定公共关系方案和新闻方面更加积极主动，创新，所以它将表现为公众。

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