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首页> 外文期刊>Central European journal of operations research: CEJOR >Stakes or garlic? Studying the emergence of dominant designs through an agent-based model of a vampire economy
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Stakes or garlic? Studying the emergence of dominant designs through an agent-based model of a vampire economy

机译：赌注或大蒜？ 通过基于代理的吸血鬼经济模型研究主导设计的出现

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Real-life examples have demonstrated that technological advantages might not be sufficient to establish a leading market position. Insights into the emergence of a so-called dominant design are therefore not only of academic interest but are also of practical relevance. In the past, the paths leading toward a dominant design have typically been examined ex-post by means of case studies, which obviously limits the ability to systematically analyze factors that might play a role in these formation processes. In contrast, agent-based modeling and simulation, a relatively new method, is particularly well suited for the systematic investigation of these complex processes as it allows for variation of the parameters describing the market under consideration followed by observation of the corresponding system behavior. In this paper, we will demonstrate the ability of an agent-based approach to simulate the emergence of dominant designs in a hypothetical application taken from the world of vampires, in which humans must choose weapons to defend themselves against assaults from their supernatural adversaries. This setting makes it possible to test the effectivity of various measures, such as advertising or providing opportunities to practice, aimed at supporting market diffusion of the respective weapons. It turns out that technologically superior alternatives often, but not always, succeed in becoming the dominant design and that applying certain measures (and countermeasures) can indeed significantly influence this outcome.
机译：现实例子示例已经证明了技术优势可能不足以建立领先的市场地位。因此，洞察所谓的主导设计的出现不仅是学术兴趣，而且也是实际相关性的。过去，通常通过案例研究检查了朝向主导设计的路径，这是通过案例研究进行的，这明显限制了系统地分析可能在这些形成过程中发挥作用的因素的能力。相反，基于代理的建模和模拟，一种相对较新的方法，特别适用于这些复杂过程的系统研究，因为它允许描述所考虑的市场的参数随后观察相应的系统行为。在本文中，我们将展示基于代理的方法模拟主导设计出现的能力，从吸血鬼世界中的假设应用中，人类必须选择武器，以防御自己的超自然对手的侵犯。这种环境可以测试各种措施的有效性，例如广告或提供练习的机会，旨在支持各自武器的市场扩散。事实证明，经常，技术上的替代方案，但并非总是成功地成为主导设计，并且应用某些措施（和对策）确实会显着影响这一结果。

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