Willingness to pay for beef is highly transferrable between different consumer groups

S. P. F. Bonny; J.-F. Hocquette; D. W. Pethick; I. Legrand; J. Wierzbicki; P. Allen; L. J. Farmer; R. J. Polkinghorne; G. E. Gardner

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Willingness to pay for beef is highly transferrable between different consumer groups

机译：对不同消费群体之间的愿意支付愿意

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Accurately quantifying a consumers willingness to pay (WTP) for beef of different eating qualities is intrinsically linked to the development ofeating-quality-based meat grading systems, and therefore the delivery ofconsistent, qualitybeefto the consumer. FollowingAustralian MSA (MeatStandards Australia) testing protocols, over 19000 consumers from Northern Ireland, Poland, Ireland, France and Australia were asked to detail their willingness to pay for beef from one of four categories that best described the sample; unsatisfactory, good-every-day, better-than-every-day or premium quality. These figures were subsequently converted to a proportion relative to the good-every-day category (P-WTP) to allow comparison between different currencies and timeperiods. Consumers also answered a short demographic questionnaire. Consumer P-WTP was found to be remarkably consistent between different demographic groups. After quality grade, by far the greatest influence on P-WTP was country of origin. This difference was unable to be explained by the other demographic factors examined in this study, such as occupation, gender, frequency of consumption and the importance ofbeefin the diet. Therefore, we can conclude that the P-WTP for beefis highly transferrablebetween different consumer groups,but not countries.

机译：准确地量化消费者对不同饮食品质的牛肉支付（WTP）的意愿是本质上的与基于质量的肉类分级系统的开发，因此提供了不足的，优质无证。 Derultalial MSA（Meataldards澳大利亚）检测协议，来自北爱尔兰，波兰，爱尔兰，法国和澳大利亚的超过19000个消费者，他们被要求详细说明他们愿意从最能描述样品的四个类别中支付牛肉的愿意;不令人满意，良好的，每天，每天更好，或优质的质量。随后将这些数字转换为相对于良好的每天类别（P-WTP）的比例，以便在不同的货币和时间偶联之间进行比较。消费者还回答了一项缩短人口调查问卷。发现消费者P-WTP在不同的人口统计组之间是非常一致的。在质量等级之后，到目前为止，对P-WTP的最大影响是原产地。本研究中审查的其他人口因子无法解释这种差异，例如占用，性别，消费频率以及饮食的饮食的重要性。因此，我们可以得出结论，P-WTP为牛肉高度转移了不同的消费者群体，但不是国家。

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来源
《Advances in Animal Biosciences》 |2017年第1期|共1页
作者
S. P. F. Bonny; J.-F. Hocquette; D. W. Pethick; I. Legrand; J. Wierzbicki; P. Allen; L. J. Farmer; R. J. Polkinghorne; G. E. Gardner;
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作者单位

School of Veterinary and Life Sciences Murdoch University Murdoch WA 6150 Australia;

INRA UMR1213 Recherches sur les Herbivores F-63122 Saint-Genes-Champanelle France;

School of Veterinary and Life Sciences Murdoch University Murdoch WA 6150 Australia;

Institutde I'Elevage ServiceQualite'des Viandes MRAL 87060Limoges Cedex2 France;

Polish BeefAssociation Ul Kruczkowskiego3 00-380 Warszawa Poland;

Teagasc Food Research Centre Ashtown Dublin 15 Ireland;

Agri-Food and Biosciences Institute Newforge Lane Belfast BT9 5PX UK;

Birkenwood Pty Ltd 431 TimorRoad Murrurundi NSW2338 Australia;

School of Veterinary and Life Sciences Murdoch University Murdoch WA 6150 Australia;

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原文格式 PDF
正文语种 eng
中图分类动物学;
关键词
consumer testing; beef; value; demographics; Europe;

机译：消费者测试;牛肉;价值;人口统计学;欧洲;

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1. Willingness to pay for beef is highly transferrable between different consumer groups [J] . S. P. F. Bonny, J.-F. Hocquette, D. W. Pethick, Advances in Animal Biosciences . 2017,第Suppla1期

机译：对不同消费群体之间的愿意支付愿意
2. A taste for safer beef? How much does consumers' perceived risk influence willingness to pay for country-of-origin labeled beef. (Special Issue: Emerging issues in global animal product trade.) [J] . Lim K. H., Hu W. Y., Maynard L. J., Agribusiness . 2014,第1期

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3. Consumers’ preference and willingness to pay for graded beef in Polokwane municipality, South Africa [J] . Florah L. Makweya, Isaac B. Oluwatayo Italian Journal of Food Safety . 2019,第1期

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4. CONSUMERS’ SHORT- AND LONG-TERM RESPONSE TO “MAD COW”: BEEF CONSUMPTION AND WILLINGNESS-TO-PAY FOR ORGANIC BEEF IN ITALY [C] . anonymous Conference of the European Association of Agricultural Economists . 2005

机译：消费者的短期和长期回应“疯牛”：意大利有机牛肉的牛肉消费和愿意付费
5. Consumer Willingness-to-Pay for Antibiotic Claims in Ground Beef with the Implementation of a Ban on the Use of Antibiotics for Growth Promotion in Feed [D] . Zhang, Yuxiang. 2019

机译：消费者愿意为抗生素索赔的愿意支付抗生素索赔，实施禁止使用抗生素进行饲料的生长促进
6. Consumers’ preference and willingness to pay for graded beef in Polokwane municipality South Africa [O] . Florah L. Makweya, Isaac B. Oluwatayo 2019

机译：南非Polokwane市消费者对分级牛肉的偏好和支付意愿
7. Willingness to pay for beef is highly transferrable between different consumer groups [O] . S.P.F. Bonny, J.-F. Hocquette, D.W. Pethick, 2017

机译：对牛肉支付的意愿是在不同消费者群体之间的高度转移

Willingness to pay for beef is highly transferrable between different consumer groups

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