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首页> 外文期刊>Annual Review of Public Health >Countermarketing Alcohol and Unhealthy Food: An Effective Strategy for Preventing Noncommunicable Diseases? Lessons from Tobacco
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Countermarketing Alcohol and Unhealthy Food: An Effective Strategy for Preventing Noncommunicable Diseases? Lessons from Tobacco

机译：对比酒精和不健康的食物：预防非传染性疾病的有效策略？ 烟草的课程

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Countermarketing campaigns use health communications to reduce the demand for unhealthy products by exposing motives and undermining marketing practices of producers. These campaigns can contribute to the prevention of noncommunicable diseases by denormalizing the marketing of tobacco, alcohol, and unhealthy food. By portraying these activities as outside the boundaries of civilized corporate behavior, countermarketing can reduce the demand for unhealthy products and lead to changes in industry marketing practices. Countermarketing blends consumer protection, media advocacy, and health education with the demand for corporate accountability. Countermarketing campaigns have been demonstrated to be an effective component of comprehensive tobacco control. This review describes common elements of tobacco countermarketing such as describing adverse health consequences, appealing to negative emotions, highlighting industry manipulation of consumers, and engaging users in the design or implementation of campaigns. It then assesses the potential for using these elements to reduce consumption of alcohol and unhealthy foods.
机译：对付运动使用健康通信来通过暴露动机和破坏生产者的营销实践来减少对不健康产品的需求。这些竞选可以通过使烟草，酒精和不健康的食物的营销规范来促进预防非传染性疾病。通过将这些活动描绘出在文明企业行为的界限外，对比可以降低对不健康产品的需求，并导致行业营销实践的变化。对付消费者保护，媒体宣传和健康教育，具有对企业责任的需求。已经证明对比广告系列是综合烟草控制的有效组成部分。该审查描述了烟草对比的常见元素，如描述不利的健康后果，吸引负面情绪，强调行业操纵消费者，并参与用户的设计或实施活动。然后，它评估使用这些要素来减少酒精和不健康食物的消费的可能性。

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