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Tweeting the meeting: an analysis of Twitter activity at the Royal Australasian College of Surgeons Annual Scientific Congress from 2015 to 2018

机译:发表会议:2015年至2018年澳大利亚皇家科学大会上的Twitter活动分析

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Background Twitter has been shown to expand the audience and impact of material discussed at medical conferences, however, this phenomenon has not been analysed at the Royal Australasian College of Surgeons Annual Scientific Congress. The purpose of this study is to document the amount of Twitter activity at the Annual Scientific Congress, and to describe the way delegates use Twitter. Methods The number of tweets, retweets and contributors from the 2015 to 2018 congresses were determined using the Twitter advanced search function. Tweets were categorized broadly as academic, social or promotional. Union Metrics, an online software, was used to calculate estimates of impact including impressions and reach at the 2018 congress. Popular topics of discussion at all congresses were defined and counted. Results Twelve thousand five hundred and eight-six tweets were created with the official hashtag at the time of the four congresses. Activity increased over time except in the number of original tweets between the 2016 and 2018 congresses. Sixty-six percent of the tweets were directly related to congress content, and 23% were social in nature. At the 2018 congress, 16-34% of contributors were matched with a congress delegate. Conclusion The tweets analysed were mainly informative. Twitter expanded the audience for material discussed at the Annual Scientific Congresses, and the amount of Twitter activity generally increased. It is in the interest of conference organizers to encourage and regulate Twitter use for maximum effectiveness because it is a powerful tool and use is likely to continue increasing in future.
机译:背景技术推特已被证明扩大了医疗会议讨论的材料的受众和影响,然而,这种现象尚未在澳大利亚皇家外科医生年度科学大会上进行分析。本研究的目的是记录年度科学大会的推特活动,并描述代表使用Twitter的方式。方法使用Twitter高级搜索功能确定2015年至2018年大会的推文,转推和贡献者的数量。推文广泛分类为学术,社会或促销。 Union Metrics是一个在线软件,用于计算对2018年国会的印象和范围的影响估计。所有国会讨论的热门话题是定义和计算的。结果在四大大会时与官方哈希特拉格创建了12千万五百和八六六。活动随着时间的推移而增加,除了2016年和2018年国会之间的原始推文数量。六十六个推文与国会内容直接相关,23%的社会是自然界的。在2018年国会,16-34%的贡献者与国会代表匹配。结论分析的推文主要是信息。 Twitter扩大了在年度科学大会上讨论的材料的受众,并且推特活动通常增加。它符合会议组织者鼓励和规范推特使用的最大效果,因为它是一个强大的工具,并且使用可能会继续不断增加。

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